Wales Broadcast Archive
We launched this innovative project to digitise half a million clips from the history of Welsh broadcasting and make them available to the public. Based at The National Library of Wales in Aberystwyth, it’s the first national broadcast archive in the UK and includes an interactive exhibition where the public can watch and listen to clips from Welsh television and radio from across the decades.
Objectives
- Increase public awareness of the Wales Broadcast Archive, the public exhibition, and the 12 ‘Clip Corners’ across Wales.
- Encourage school trips to the Archive, and the Clip Corners.
- Encourage visits by families to the Archive.
- Encourage visits to the National Library of Wales’ other attractions, such as its gallery space.
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pieces of print and online coverage
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pieces of broadcast coverage
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video interviews
Content from the campaign
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Half a million clips over a century of Welsh broadcasting, we were tasked with sharing them with the people of Wales and beyond. We worked across PR, social and film to encourage audiences to delve into the hidden depths of Welsh history, relive their favourite moments and learn something new…
- Identified themes of nostalgia and connection to help stories resonate with people in today’s digital world.
- Designed the Archive indent that was used in all video assets.
- Delivered on the day press release and diary marker.
- Provided a month of bilingual content for social media across Instagram, Facebook and Twitter.
- Achieved strong visitor figures from families and schools.
- Secured 33 pieces of coverage across print, broadcast and online, including BBC Breakfast, BBC Wales Today, ITV News Wales and more.
- Worked collaboratively with stakeholders to maximise reach, including the Welsh Government and National Lottery Heritage Fund.
- Engaged influencers from the media/presenting space including, Jason Mohammad, Aleighcia Scott, Angharad Mair and Andrea Byrne.
- Produced videos including one explainer video, and 25 bilingual videos for social media showing Archive clips, exhibition features and interviews with media personalities such as Jason Mohammed, Aleighcia Scott, Andrea Byrne, Mirain Iwerydd and more.
- This campaign won the Gold Award for Arts, Culture or Sport at the CIPR PRide Awards 2023.
