Mind Cymru: Sort the Switch
Insights from young people highlighted the transition between specialist child and adolescent mental health services (SCAMHS) to adult services (AMHS) as a priority campaigning issue. Mind engaged with Working Word to co-create a campaign with young people which could lobby key decision-makers for change.
Objectives
- Centre young people’s voices in a campaign to improve the transition from SCAMHS to AMHS through successfully lobbying key decision-makers for change.
- Establish Mind Cymru as a campaigning organisation on young people’s mental health issues.
- Grow the number of young people engaged in Mind’s campaigning work.
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We co-produced a campaign that was aspirational, brave and bold with a memorable name (Sort the Switch), powerful messaging and a clear call-to-action to bring political decision-makers on board to lobby on behalf of young people.
- Created a selection of campaign names, calls to action, message houses and visual identities to test in a co-production session with nine young people.
- Ongoing involvement of young people at every stage.
- Delivered a full bilingual campaign pack including a hero video, voiced by a young campaigner.
- Created a suite of branded posters, social media content and graphics using a range of illustration, photography and real-life quotes.
- Penned a 104-page policy report document detailing insights, issues and recommendations.
- Create the campaign landing page with downloadable resources and the ability to email MSs
- Secured coverage across broadcast, online and print, including BBC, ITV, Wales Online
- Received a Gold CIPR award for best Healthcare and/or Wellbeing Campaign in the 2023 PRide Awards
