1. Move over hygge, it’s time to feel the hwyl
Hwyl – a little Welsh world with a big meaning. The ‘deep joy’ this word encapsulates is at the heart of the campaign we’ve been plotting behind the scenes for the past few months with Visit Wales and, this week, we shared it with the world. Our explainer film, featuring Welcome to Wrexham’s Maxine Hughes is racking up the engagement on socials while the media story has picked up real traction across the UK and Europe with extensive pieces in The Guardian and Independent, in German national Landeszeitung, Irish broadsheet Irish Independent, as well as a discussion on BBC Radio 4’s World at One on Monday alongside the world’s biggest stories of the day. Come and feel the hwyl on a holiday in Wales yourself and see what all the fuss is about!
2. Sheen sits in the Front Row for Welsh National Theatre
One week on since imaginations being captured by our announcement on the new Welsh National Theatre, the column inches, broadcast minutes and social shares keep on ticking over on this all too rare positive story for UK arts. On Monday, an interview we arranged with BBC Radio 4’s arts and culture show Front Row was broadcast to the nation, with artistic director Michael Sheen speaking to journalist Samira Ahmed about his vision for the company. Listen back here.
3. Security software business upscales with support from the Investment Fund for Wales
We love sharing news about big equity investments into Welsh companies made on behalf of our client the British Business Bank, and this week we had a good one – a £1m investment from the Investment Fund for Wales into Brecon-based gamified cyber security learning platform, SudoCyber. SudoCyber founders Jason Davies, Marc Del-Valle and John Davies have all served in the Armed Forces and this recent investment bolsters growth plans for their gamified training business, which is used by the military, police, academia and industry. So far coverage has appeared in the Western Mail, business-live, Insider and the Powys County Times.
4. Opportunity knocks with Business Wales
Pontyclun-based windows and door manufacturer, GRM Windows, has been given the chance to make more houses into homes after unlocking more than £1m worth of contracts with the support of Business Wales. For more than 40 years, GRM Windows has provided clients with custom PVCu panels, conservatories, doors, and windows. As one of the only UK-based manufactures of Passivhaus, owner Richard Gambling knew that there were more opportunities out there for GRM Windows. After receiving support from Business Wales, the manufacturer has gone on to secure six contracts for Passivhaus products in Scotland and has committed to Business Wales’ Green Growth and Equality pledges. Read more about the exciting achievement at Business News Wales and Insider Media.
5. Elektra-fying distinction for Axiom Manufacturing
Axiom Manufacturing Services has been honoured as one of the UK’s top manufacturers at the prestigious Elektra European Electronics Industry Awards with a Highly Commended distinction. This recognition celebrated the company’s significant investments, robust sales growth, and partner acquisitions. Organised by Electronics Weekly magazine, the Elektra Awards highlight achievements in the design, development, manufacturing, and distribution of electronics products within the EU and beyond. Read more about this distinction at Wales 247 and Business News Wales.
