BAFTA Cymru 2024 Awards
The BAFTA Cymru 2024 Awards are a highlight of the Welsh film and television industry and celebrate the talented people who shape it. We handled the media relations around the 2024 Cymru Awards, securing and coordinating press interviews before, during and after the event, creating a detailed plan to ensure that everything ran smoothly from the nominations announcement through to the red carpet.
We also organised interviews with the star-studded guestlist which included Russell T Davies, Mark Lewis Jones, Philip Glenister and Annes Elwy, securing multi-platform coverage in leading outlets such as The Guardian, Capital Radio and Screen International.
Objectives
- Raise awareness of the awards and promote BAFTA Cymru’s work
- Showcase the diversity of the industry in Wales and target diverse audiences
- Reinforce BAFTA Cymru’s role as a creative hub and as a network for advice and support for its members
- Celebrate the world-class productions made in Wales and by Welsh talent
- Amplify BAFTA Cymru’s core values
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By bringing Welsh talent and developing a core narrative for local and national media we amplified the voice of the industry to a total reach of 1.7 billion, showcasing the positive work of BAFTA Cymru.
- Shaping a comprehensive communications plan to ensure we made the most of all key announcement dates and drafted and based on these developed feature pitches and interviews
- Ensuring pre and post-award coverage in Welsh and national titles across various platforms including The Guardian, multiple BBC channels, Wales Online, Capital Radio and Screen International, with a total reach of over 1.7 billion
- Meeting and greeting media at the awards ceremony and being the first point of contact as ambassadors for BAFTA Cymru as well as managing more than 20 media outlets on the red carpet
- Organising winners’ interviews on the night and over the following days with platforms such as BBC Radio Cymru, S4C Heno, Greatest Hits Radio and BBC Radio Wales
