Case Study
National Lottery: Wrexham and Flintshire’s National Lottery Lifechangers

The National Lottery wanted to celebrate decades of changing lives through contributing millions of pounds to good causes in the Wrexham and Flintshire areas by launching a campaign championing local extraordinary people.


  • Create a launch film and 6 hero films suitable for multi platforms covering the main areas of interest – arts, sport, heritage and community
  • Write case studies and press releases that could be picked up by local and national press and media
  • Create social media content to keep momentum through steady delivery and supporting the PR campaign
pieces of coverage
social media posts
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social media reach
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reach on Facebook for film

Content from the Campaign

The National Lottery tasked us with creating exciting and innovative multi-channel content that would make heroes of everyday people who have benefited from National Lottery funding. This would start conversations and have a high impact in Wrexham and Flintshire, making Lottery players feel proud of their people and their place.
  • The films reached 140K people (more than population of Wrexham county – 135k) on social channels with local influencers and journalists sharing the content
  • The campaign was covered by The Sunday Times, BBC Radio Wales, BBC Cymru Fyw, The Leader, Daily Post, and
  • Influencers, politicians and organisations including Mike Williams, Bethan Elfyn, David Hanson, Vic Studios, Andrew Atkinson, Podcast Pêl-Droed, Town Square and Spinalpedia engaged with our content
  • BBC Good Morning Wales featured one of our hero projects (Wrexham Football Collection) in a live interview with sports journalists Rob Phillips and Waynne Phillips and Steve Grenter, from Wrexham Museum on the day of a Wales football match against Trinidad and Tobago
  • The Sunday Times wrote an in-depth and personal interview with the mother of two young girls living with a rare disease as part of the Rare Aware project