GWLAD – Gŵyl Cymru’r Dyfodol /Future Wales Festival
A festival to mark two decades of devolution in Wales. That’s what we created with Senedd Cymru. A five-day festival focusing on the future of Wales, 20 years after the Assembly first opened in Cardiff Bay. Our team created a brand, co-created events with partners, brought celebrities in to celebrate and managed the event.
Objectives
- To create a devolution festival, celebrating 20 years of devolution in Wales
- Cultivate a unique brand name and identity for the festival
- Secure interesting speakers and presenters
- Event manage the festival itself
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live BBC Question Time broadcast from the Senedd
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day festival curated and event managedorting social media assets for all content
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celebrity endorsements secured
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new partnerships formed
Content from the Campaign
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GWLAD was a five-day festival focused on the future of Wales. Hosted by the National Assembly for Wales at the Senedd and Pierhead Building, a tour then took in Caernarfon, Wrexham and Carmarthen. Our team:
- Created a festival brand: Gwlad, meaning ‘country’ in Welsh and sung loud and proud during our anthem.
- Forged meaningful partnerships with partners such as Chwarae Teg and, Machynlleth Comedy Festival, Sport Wales and the Hay Festival, resulting in talks and events that formed the backbone of the festival. Speakers and performers arranged by Working Word included: investigative journalist Carole Cadwalladr, comedian Tudur Owen, pop music icon Geraint Jarman, ultra-marathon runner and presenter Lowri Morgan, athlete Baroness Tanni Grey-Thompson and rugby legend Colin Charvis. The Working Word team was also on hand to support event management.
- Secured BBC Question Time’s first visit to the Senedd for a programme broadcast live on BBC One.
- Secured and shot messages of support with notable names from Welsh life including Michael Sheen, Jess Fishlock, Nigel Walker, Dafydd Iwan, Kizzy Crawford, Angharad Mair, Catrin Finch, Colin Jackson, Lowri Morgan and Mark Lewis Jones
