Case Study

Life Sciences Hub Wales: Covid-19 Response

A national call to industry to support NHS Wales’ response to Covid-19 which generated thousands of enquiries, allowing LSHW to source solutions to meet the critical requirements and needs of the crisis.

We promoted the subsequent successes through engaging news stories, dynamic films and profile-raising expert articles credited to senior leaders.


  • Issue a call to action to industry to support NHS Wales response to Covid-19
  • Raise the profile of Life Sciences Hub Wales and their role in coordinating the Covid-19 response between industry and health care
  • Highlight and promote the successes achieved through the coordinated responses
  • Showcase the stories of the businesses who have supported the response efforts
  • Achieve national and trade coverage
pieces of broadcast, online and print coverage
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opportunities to see
total opportunities to see

Content from the Campaign

Our work throughout the pandemic has seen us assist Life Science Hub Wales’ industry partners, from multinational diagnostics companies like PerkinElmer, to those taking their first steps in the sector by repurposing their businesses to make PPE and lifesaving solutions.
  • We promoted the successes through engaging news stories, dynamic films, profile raising expert articles credited to senior leaders, and worked Life Science Hub Wales stakeholders, Public Health Wales, Welsh Government and UK Government teams to influence political briefings and national media releases.
  • Each story, video and article we’ve created has stood to demonstrate how these successes have been made possible thanks to the support of Life Sciences Hub Wales and allowed audiences to understand how its work has been vital in driving forward innovations to create real solutions that have saved lives.
  • We’ve told stories announcing the creation of Wales’ national Covid-19 testing lab, national hand sanitiser production, the creation of Welsh made PPE manufacturing capabilities, promoting the UK’s first FFP3, medical grade mask making facility, and announcing the recruitment campaign for Wales’ UK Government operated Covid-19 Lighthouse Lab.
  • Coverage appeared on BBC Wales, ITV Wales, Wales Online, Western Mail, Lifescience Industry and hundreds more.