The Week That Was #312

The foster mum raising the next generation of mums and their babies. Hosting the very FIRST Seren Foundation Conference. Encouraging people of Wales to have their say on the country’s constitutional future. Foot In The Door campaign. Shining a light on Wales’ hidden talent pool.  Showcasing the pioneers who are working to improve cancer outcomes in Wales.

1. The foster mum raising the next generation of mums and their babies

Those early months of parenthood are so crucial. That’s why Pauline Griffiths swapped a career in the Met Police to foster mums and their young babies, teaching them the skills they need to keep them together as a family unit.  

We’ve been working with our client, Five Rivers Child Care, to share Pauline’s story, securing coverage on My London over Mother’s Day weekend where Pauline hopes other mums reading her story will consider passing on their parenting skills to those in need. Read Pauline’s story here.

2. Showcasing the pioneers who are working to improve cancer outcomes in Wales

In a new series for our client, Moondance Cancer Initiative, we created our first profile on pioneers working to improve cancer outcomes in Wales. Dr Hasan Haboubi is a Consultant Gastroenterologist at Cardiff and Vale University Health Board with a programme to introduce transnasal endoscopy in Wales.  Funded by our client Moondance Cancer Initiative, we created the content to share how the diagnostic has the potential to improve patient experience, efficiency, diagnosis and ultimately, cancer outcomes. The Pioneer Profiles will be a monthly instalment, so check back in for the second in the series next month

3. Encouraging people of Wales to have their say on the country’s future

Should Wales have more devolved powers? Should local councils have more responsibilities? There are some of the questions we’re asking the people of Wales through our work with the Independent Commission for the Constitutional Future of Wales. This week we launched the Commission’s first stage of engagement, a public survey of seven broad questions about the constitutional future of Wales, what is working currently and what needs to change. We secured a BBC Wales online story and several broadcast interviews with the Commission’s co-chairs Professor Laura McAllister and Dr Rowan Williams to announce the launch of the Have Your Say stage, including on BBC Radio Cymru and BBC Walescast, with more interviews lined up this weekend on BBC Radio Wales’ Sunday Supplement show.

4. Helping people in Newport get a Foot In The Door of the TV and film industry

What did the hairdresser, carpenter and caterer all have in common? Well, thanks to Ffilm Cymru’s Foot in the Door project if they’re Newport-based, they could kickstart a career in the TV and film industry.

Foot in the Door is an award-winning training programme that offers new opportunities for people to develop their transferable skills into creative careers. Working with partners across Wales, including housing associations, job centres and local authorities, it provides new-entrant training placements on local film and high-end TV productions, as well as support for accessibility, transport and childcare. Find out more at

With the launch of the Newport campaign, we have secured coverage with Business Live and South Wales Argus with plenty more content to come!

5. Shining a light on Wales’ hidden talent pool

With employers across Wales facing a recruitment crisis, CIPD Wales has launched a campaign to help plug the shortfall by matching thousands of potential jobseekers with businesses. ‘Hidden in Plain Sight’ will work with some of the most disadvantaged groups in society: young people, carers, ex-offenders and those who are experiencing or have experienced homelessness. Last week saw an event to launch the campaign, attended by businesses and individuals representing the target groups to hear from both sides about how this campaign can help. Vaughan Gething, Welsh Government’s Minister for the Economy, gave a speech of employment for all. We secured coverage announcing the launch of the campaign in News from Wales, Employer News, Wales 247 and many more.