The Week That Was #321

Filming Welsh stars at the Hay Festival. Joining Great British Food on a tour of Wales’ top five vineyards. From Ammanford to New York City for Business Wales. Landing the cover interview in the new issue of Wales Business Insider. Welsh fans helping young Ukrainian footballers in Poland

1. Filming Welsh stars at the Hay Festival

A short film we created starring Welsh author Eric Ngalle Charles has been playing at this year’s Hay Festival. We commissioned Eric to write a poem to promote the National Forest for Wales, and Size of Wales – a unique Welsh charity with a mission to sustain an area of tropical forest twice the size of Wales as part of Wales’ national response to climate change. The promo will be playing at the festival until June 5th or you can watch it here

2. Joining Great British Food on a tour of Wales’ top five vineyards

If you’ve been keeping up with our work with the Welsh Drinks Cluster, then you’ll know that Welsh Wine Week is kicking off on Saturday. And so, to celebrate its much-anticipated return, we took wine-lovers on a tour of Wales’ top five vineyards in the national food and drink title, Great British Food, in a feature titled ‘Five Welsh Vineyards You Need to Know About’.

The article spotlighted the likes of White Castle Vineyard, who last year made history as the first Welsh wine producer to win gold at the Decanter World Wine Awards; Llanerch, Wales’ only vineyard hotel offering the perfect wine escape and Gwinllan Conwy, a quaint vineyard boasting over 15 national and international awards for wines produced in North Wales’ unique microclimate.

Check out the schedule of events for Welsh Wine Week, here.  

3. From Ammanford to New York City for Business Wales

It’s not every day you fly to New York on behalf of a client, but a month or two ago that’s exactly what we did! As part of our ongoing work with Business Wales to promote the value of exporting to Welsh SMEs, our film department produced a film about the export journey of a specific product manufactured in Wales – in this instance Corgi socks! We followed a box of Corgi socks as it made its way over the Atlantic, from the Corgi factory in Ammanford, to the exclusive Todd Snyder boutique in Manhattan. This week the 30 second version of the film will be rolling out across digital channels in a targeted advertising campaign and it will also soon feature on Sky TV.

4. Landing the cover interview in the new issue of Wales Business Insider

Our client, online education providers Learna, are scaling at pace and following an MBO last year putting Courtenay Probert and Rachel Ellis at the helm of the growing firm, we arranged for them to speak with Wales Business Insider editor, Douglas Friedli, who enjoyed the interview so much he made them the cover stars of the new May/June issue, which came out this week. Read more here.

5. Welsh fans helping young Ukrainian footballers in Poland

As Wales begins their UEFA Nations League campaign, fans have joined forces with a Polish charity – Fundacja Zobaczmnie – to help young refugees from the ongoing war in Ukraine. The charity is helping build shelter for 200 women and children who are fleeing the country. Gôl Cymru! – the Wales Football Supporters Charity – chose to donate the funds collected by the fans to Fundacja Zobaczmnie and the money will go towards their vital work supporting children. Listen in to Tim Harley from Gôl Cymru when he appears on Radio Wales this Thursday.