1. Joining the FAW team to say ‘Diolch’
In the latest round of our long-running partnership with the Football Association of Wales, we used Volunteers Week to say ‘diolch’ to the 17,000+ volunteers across Wales who give up their time for grassroots football. It was also a chance to call on more Cymru football fans, up and down the country to volunteer in roles as diverse as coaching the next generation of World Cup stars to making the tea and earning much needed revenue for our community clubs. We sourced quotes from international footballers of Cymru’s men and women’s teams for a social media campaign across the FAW channels and gained media coverage of the FAW CEO’s call-to-action. You can find out more about volunteering here.
2. Spotlighting Wales’ hidden history in the archives this Pride Month
To recognise both Pride Month and International Archives Week, we created a film to share the history of LGBTQ+ people as told through Wales’ archives. Although Wales has a brave and proud history of LGBTQ+ people and allies standing up for their rights, researching LGBTQ+ people in the past can be difficult. We’ve created this film to highlight some of the LGBTQ+ collections held in archives across Wales, and let people know how they can research them. This film is the second in a series we produced on Wales’ hidden history, with the first celebrating Women’s History, which you can watch here.
3. Welsh Drinks Cluster rosé to the occasion with Welsh Wine Week
This year’s Welsh Wine Week kicked off on the weekend at Gwinllan Conwy vineyard who began the festivities with their cheese and wine tasting event hosted at the three-acre working vineyard situated in the heart of North Wales.
Ahead of the acclaimed week, we shared how vineyards across Wales will be celebrating by creating stories for regional and consumer media, detailing the unique wine tasting event at White Castle Vineyard, daily picturesque vineyard tours hosted by Parva Farm vineyard and Llanerch Vineyard’s flagship wine tasting event.
4. Sharing the Insider advice of Big Ideas Wales entrepreneur
This week we inspired budding entrepreneurs across Wales to take the first step on their start-up journey by sharing the advice of roofer-come-beautician, Rose Williams, a Big Ideas Wales case study, on the key to a successful start-up business.
Working alongside leading Welsh business title Wales Business Insider, we shared Rose’s key insight into life as a young entrepreneur who is subverting the norm of the male-dominated roofing trade and paving the way for aspiring tradeswomen of the future.
You can read the advice of Rose and fellow entrepreneurs in the May/June issue of Wales Business Insider.
5. Export success for Barry breathalyser business
Wales is home to some brilliant exporters experiencing success all over the world, like Barry-based breathalyser manufacturer, Lion Laboratories. The company exports to over 70 countries and its products are used by police forces all over the world. As part of our Welsh Government exports campaign, we secured coverage for the firm in a number of tiles including the Western Mail, South Wales Echo, Barry & District News and Business Live.