The Week That Was #324

1. Helping the British Business Bank launch their annual Small Business Equity Tracker report

It’s been a record year for equity investment for smaller businesses in Wales according to the new British Business Bank annual Small Business Equity Tracker 2022. We helped launch the report to the media this week, outlining how deal sizes increased in Wales in 2021 to £83m. And momentum has also continued into Q1 2022, with £26m equity investment in smaller businesses in Wales. The story garnered a good spread of media coverage with the lead story in Wednesday’s Western Mail business supplement, as well as on Business Live, Wales Business Insider and more.

2. Bringing The Experience Makers to the silver screen

Cinema lovers will be treated to our first big-screen production this week, as our Experience Makers advert rolls out in movie theatres across Wales.  You can catch our advert extolling the virtues of working in tourism and hospitality ahead of films like Jurassic World Dominion and Marvel’s Doctor Strange and the Multiverse of Madness.  

Made for Visit Wales and Working Wales, the bilingual advert was filmed with actors at locations including The Dead Canary, The Celtic Manor Resort and Cardiff International White Water and showcases the brilliant experiences of working in the hospitality and tourism sector.

The advert will also run on TV on S4C, ITV Hub and All 4.

3. Celebrating the success of mini-entrepreneurs with Enterprise Troopers

From apple-tising fruit recycling businesses and Apel Wcran fundraising initiatives to a school-run business handmaking and delivering wellness hampers to households within the community. If you thought Big Ideas Wales’ entrepreneurs built some out-of-the-box businesses, the young entrepreneurs that took part in Enterprise Troopers 2022 competition truly took it to the next level.


Last Friday, 12 schools from across Wales made it through to the grand finals of the Enterprise Troopers competition which will be live streamed from Cardiff Metropolitan University next month. All week, we have had the exciting pleasure of sharing their success stories with media titles up and down the country! But the journey doesn’t end there… The story has been covered by Abergavenny Chronicle, Monmouthshire Beacon and South Wales Argus (Print). 

4. Bagging a national spread for a trip across the Irish sea

Hook Lighthouse, a boat trip along River Barrow and Waterford’s Viking Triangle. All Irish locations you can read about in the July edition of Choice, Britain’s leading independent lifestyle magazine for over 50s thanks to our team. Released today, the magazine features a glossy nine-page spread on a press trip we organised for the Celtic Routes. The Celtic Routes is a Welsh and Irish tourism collaboration designed to showcase the natural wonders of the counties of Ceredigion, Pembrokeshire and Carmarthenshire in Wales and Wicklow, Wexford, Waterford in Ireland. Our latest coverage features a trip to Ireland, the second leg of a two-part Wales and Ireland trip we organised for the magazine’s editor, Norman Wright.

5. Recognising Wales’ first cancer awards

For the very first time, an awards ceremony has been held in Wales to recognise the people dedicating themselves to cancer services across the country. We’ve been working hard to help organise the first Moondance Cancer Awards for our client, Moondance Cancer Initiative. The awards aim to celebrate and spotlight people across NHS Wales and its partners who have maintained and innovated cancer services despite the extraordinary circumstances of the last two years. Not only did we help organise it, but our MD, Dan Tyte, presented the award for Achievement in Public Awareness & Engagement. You can read about the awards on Wales 247, North Wales Pioneer and North Wales Business News, and you can watch our film here.