The Week That Was #330

“I’d rather be playing” – Making more #TimeToPlay. A push for organic gardening with PestSmart. Proving that autism shouldn’t hold you back from business dreams with Big Ideas Wales. Wrecsam! Wrexham! Helo Blod hits Hollywood’s fave Welsh city. Exploring the hurdles to an effective pandemic response.

1. "I'd rather be playing" - Making more #TimeToPlay.

Wednesday was Playday, a day that emphasises the importance of children’s play. We worked with Play Wales to encourage parents to inspire more #TimeToPlay for their children.

New survey data commissioned by their Playful Childhoods campaign highlighted barriers to play from a child’s perspective and we secured a one and a half hour segment on Jason Mohammad’s BBC Radio Wales phone-in and coverage on BBC News OnlineNorth Wales Pioneer and the Brecon & Radnor Express, to name a few. We also launched a social campaign and shared a video clip of inspiring 10-year-old Aneurin Yorke on why he loves to play.

Watch this space as we share more play stories ahead of an upcoming documentary film, made by our team, being shown in cinemas later this year.

2. A push for organic gardening with PestSmart

With pesticides, herbicides, and weedkillers widely available to consumers, our client Dŵr Cymru Welsh Water is advocating for gardeners across Wales to adopt natural alternatives through PestSmart. BBC Radio 2 gardening expert and PestSmart ambassador Terry Walton has been sharing some of his favourite organic methods to combat pests- think homemade sprays, strategic weeding, and proactive pest removal- over a double page spread in the latest issue of Kitchen Garden.

3. Proving that autism shouldn’t hold you back from business dreams with Big Ideas Wales

Big Ideas Wales has introduced us to many inspiring entrepreneurs, including Caitlyn Sheldon, a 22-year-old autistic woman from Bridgend who launched her own business, CVS Technical Ltd, with the service’s support.

We wrote a story about Caitlyn to share with media, and during our chat she opened-up about her experiences as a young autistic entrepreneur. Her empowering story includes some of the wonderful ways in which she has given back to her community – including volunteering at the Repair Café and donating old, upgraded laptops to Ukrainian refugees in Wales.

Caitlyn’s inspiring story – which proves autism shouldn’t hold you back – was covered by MSN MoneyInYourArea, South Wales Echo and Western Mail to name a few. 

4. Wrecsam! Wrexham! Helo Blod hits Hollywood’s fave Welsh city

This week we’ve been helping our client Helo Blod shine the spotlight on Wrexham as prepares to welcome the National Eisteddfod in three years’ time. In 2025, the newly-awarded city Wrexham will host the National Eisteddfod for the seventh time– 149 years from its first time welcoming the iconic cultural event in 1876. With the National Eisteddfod in full swing in Tregaron, our radio and social ads have been encouraging Wrexham businesses looking to prepare for the Welsh language event heading to the city to make use of the service and reap the benefits of using more Cymraeg.  You can read more about the exciting preparations in  Wales 247.

5. Exploring the hurdles to an effective pandemic response

The arrival of a once-in-a-generation global health crisis requires clear, unambiguous messaging to help save lives. There was no room for nuance. But so much of science is about subtleties. Our latest work with online learning provider Learna saw us arrange for its Infectious Diseases MSc programme leader, Dr Owen Seddon, to argue in the latest issue of The Pathologist that maintaining the public’s confidence in future health crises can be better secured with greater transparency about the realities of the threats that we face, and a greater degree of nuance which can encourage balanced debate and analysis.