The Week That Was #337

1. Hitting the headlines with exclusive audio in BBC’s Emiliano Sala podcast

The tragic story of the death of footballer Emiliano Sala in a plane crash in the English Channel in January 2019 was closely followed by the world’s press. Featuring exclusive interviews and audio charting the immediate aftermath of the tragedy and the search for the plane, BBC Sounds podcast Transfer: The Emiliano Sala Story has been shining a light on how the worlds of top flight football and aviation collided that night with fatal consequences. With the release of an ‘explosive’ episode featuring never-before-released audio that reveals the pilot David Ibbotson’s fears about the safety of the plane before he took off from Nantes, we secured a raft of coverage in national and international titles online and in print. Highlights included The Guardian, The Telegraph, Deutsche Welle, L’Equipe and Mundo Deportivo.

2. Encouraging more Time to Play

Throughout August, we worked with  Play Wales on a campaign to encourage parents to inspire more #TimeToPlay for their children. Our integrated campaign included a survey-led media story, a curated media package including five vox pop film clips of children sharing why they love to play and what playing means to them and images, and a paid for and organic social media campaign.

The campaign resulted in 12 pieces of media coverage with a reach of 42.8m, including a 1.5-hour segment on the Jason Mohammad show on BBC Radio Wales. The campaign generated over 2m social impressions with a reach of 400k which helped increase the website traffic by 274.2%, superseding our KPI of 25%.

3. Cruising the coastlines of Gower with Visit Swansea Bay

There’s no better way to soak up the last of the summer sun than jumping in your van and heading to the coast. For travel influencers and seaside fanatics Carley and Jodie, a press trip partnership with our client Visit Swansea Bay was a match made in heaven. From relaxing in their van and watching the sunset at Three Cliffs Bay, to tackling the waves on a paddle board at Oxwich, we worked alongside the team at Visit Swansea Bay who organised a bespoke press trip for Carley and Jodie showcasing the best of what Swansea, Mumbles and Gower have to offer – van-life style.

4. Travelling through the Celtic Routes with an Irish influencer

We’ve been glued to our Instagram Stories this week following Irish travel blogger Niamh from Exploring Ireland on her five-day trip around the Irish counties of the Celtic Routes – Wexford, Wicklow, and Waterford. We organised the trip in its entirety, from sourcing the perfect glamping accommodation, the best foodie spots and activities that will show off the Celtic Routes to all her followers and readers of her blog.  Check out the Niamh’s trip on her Instagram Stories highlights here.

5. Talking business energy costs with the New Statesman

This week we arranged for two of our clients Axiom Manufacturing Services and Bisley to discuss the rising costs of energy bills with the New Statesman’s business editor, Will Dunn. Both firms are energy intensive manufacturers located in south Wales, and escalating energy costs are obviously of utmost concern as the crisis rumbles on. Bisley’s CEO Richard Costin has been particularly vocal on the media stage in recent months about the ongoing saga. Read the article here.