The Week That Was #338

1. Shhh! Secret Sheen shoot

Fresh from his rousing speech to the Cymru football team on Monday, we caught up with Michael Sheen the following day to film a special message in beautiful Bute Park. Watch this space over the coming weeks to find out just what everyone’s favourite Welshman was saying…

2. Boosting Start Up growth with Bank’s loan programme

Over the past ten years, the British Business Bank has helped over 4,300 Welsh entrepreneurs realise their start-up dreams through Start Up Loans worth over £43 million. This week it announced that it’s expanding the scope of its Start Up Loan programme to include businesses that have been trading for up to three years, as well as providing second Start Up Loans to businesses that have been trading for up to five years. It’s a major boost for new businesses in Wales and we helped the Bank get coverage in the Western Mail, Business News WalesBusiness Live and Insider Media to share the news.

3. Encouraging empty nesters to consider fostering this autumn

We’ve launched our big autumn campaign for our client, Five Rivers Child Care, encouraging ‘empty nesters’ to think about fostering once their own children have moved out. With a record number of 18-year-olds heading to university this month, we’re hoping to reach parents who might now have the space in their homes and their hearts to care for a child in need. A nation-wide campaign, our media activity involves survey-data led regional press releases alongside a series of fostering case studies. In the last week we’ve achieve coverage on Cornwall Live, Plymouth Live, Blackpool Gazette and secured an interview on BBC Radio Gloucestershire.

4. Showcasing the pioneers working to improve cancer outcomes in Wales

Pioneer Profiles is a monthly series for our client, Moondance Cancer Initiative, highlighting the innovators working to improve cancer outcomes in Wales. This month focused on Dr. Savita Shanbhag from Hywel Dda University Health Board and the introduction of the Lung Cancer Symptom Assessment Line (LUMEN), a nurse-led triage service for patients in the west Wales health board funded by Moondance.  We created a series of slides for socials, released this week, to share how the service can help diagnose people with lung cancer earlier and improve outcomes for patients in Wales.

5. Swimming in the success of our latest Big Ideas Wales case study

Our latest Big Ideas Wales young entrepreneur is making waves through Wales this week, achieving coverage in titles including South Wales Evening Post and Western Mail. Since launching in lockdown, Ffion McCormick Edwards’ sustainable fashion label Barefoot Tech has been seen at London Fashion Week and won the Sustainability Through Innovation Award at the National Environmental Awards 2022.

We caught Ffion’s designs that upcycle unwanted wetsuits into 90s inspired bucket has, cross body bags and notebook covers on camera at Aberavon beach. Check out the pics and story on Business Live.