1. Making waves with Media Cymru
Cardiff is already the third biggest centre for film and tv production in the UK. Media Cymru is a new £50 million collaboration to take the next step, and turn the Capital Region into a global hub for innovation across all kinds of media. We’ve been working to bring Media Cymru’s ambitious vision into reality, introducing the movement to Wales and the world this week. Our team has been there from planning and executing the launch event at the National Museum of Wales, to getting the word out about the new endeavour with coverage secured in Broadcast, Advanced Television, Cinematography World, The Western Mail, Business News Wales, Nation Cymru, Insider, and Business Live to name a few. Our launch film – voiced by Cardiff’s own Jason Mohammad – played to the 300+ crowd on the night and you can see it below. If you’re in the media sector and have big ideas for innovative ways to tell stories in a new way, check out https://media.cymru/.
2. Top BBC story talks house prices with Principality’s HPI
Every three months, Principality Building Society’s Wales House Price Index looks at prices and sales across each local authority in the country. This week, as economic pressure builds across the UK, the HPI showed the average house price in Wales reached a record high of more than £245,000 for the first time with prices up in every local authority across Wales compared to the same time last year. We secured coverage on BBC Online, BBC Radio Wales, BBC Wales Today, S4C, ITV, Business Live, Western Mail, South Wales Echo, and South Wales Evening Post to name just a few.
3. Diwrnod Shwmae Su’mae
You might have seen Cardiff Bakery Let Them Eat Cake on BBC Three’s Hot Cakes show. Well, after charming viewers around the country they’re now connecting with their local community just by using a little Welsh. We told their story for Diwrnod Shwmae Su’mae – Shwmae Su’mae Day , which celebrates the Welsh language and promotes the idea that daily conversations in Welsh can start simply with shwmae, su’mae or shwdi, no matter how much Welsh you know. The annual event was last Saturday, and we helped raise awareness by creating a toolkit for businesses, drafting engaging social media content and getting the media talking with coverage in Nation.Cymru, Wales247 and UK Daily News.
4. Kick off for new partnership with the FAW and Dysgu Cymraeg
As football fever for the World Cup begins to build, we helped to launch a new partnership between the Football Association of Wales and the National Centre for Learning Welsh. The FAW have gained plenty of praise for its use of the Welsh language throughout campaigns, and now the organisation is going a step further by partnering with Dysgu Cymraeg to offer staff, coaches and fans more opportunity to learn Welsh or brush up on the Cymraeg they already know. One-to-one tutors, digital resources and free virtual lessons are just some of the activities being put in place for the Red Wall and FAW to immerse themselves in the language ahead of the World Cup.
We organised media to attend an event at the FAW’s headquarters where the partnership was launched, with BBC and S4C among the outlets covering the story.
5. A foodie tour of Swansea Bay, Mumbles and Gower
A weekend away is only as good as the food that you eat, and for Neha at Mostly Food and Travel, she was determined to showcase just that on her blogger trip with our client Visit Swansea Bay. We worked alongside the team at Visit Swansea Bay who organised a bespoke press trip for Neha showcasing the best food and drink that Swansea Bay, Mumbles and Gower has to offer. From a round up Reel of the five best independents restaurants in the region, to gin and rum tasting at Gower Gin in the heart of the stunning peninsula, Neha enjoyed a trip that only foodie dreams are made of.