The Week That Was #345

1. Coed Cadw branches out with the relaunch of My Tree Our Forest

Following on from the pilot phase earlier this year, Welsh Government and Coed Cadw, the Woodland Trust in Wales has launched its My Tree, our Forest initiative to help tackle climate change and grow a National Forest for Wales. From tomorrow, households across Wales can collect a tree from one of the 50 hubs across the country, free of charge. Volunteers at the hubs will help you choose from the 10 species of trees available. We’ve been working hard on implementing the fully integrated campaign which today has resulted in coverage with BBC News, Nation Cymru, Sky News and Local Gardener, a TV ad shot by our team airing in a prime time slot on This Morning, and our social media campaign going live. Go and pick up your tree!

2. Showcasing Wales’ global connections ahead of the World Cup

With Wales set to make their first World Cup appearance in 64 years, we were tasked with  sharing stories for Visit Wales that showcase Wales’ connections with the very nations we will go head to head with in Qatar. Wales’ first match takes place on the 21st November, against the USA. As the two nations will be meeting on the pitch, we told the story of the two American Morgans, both now living and contributing to their communities in Wales. Read more about them at, where you’ll find even more content that showcases Wales and the world.

3. Electric car to Qatar crew reach their destination

After driving over 4000 miles in 18 days, the crew have reached Qatar, sadly without the electric car. Having been denied entry at the Saudi Arabian border, they had no option but to leave Morris behind so they could reach Qatar in time to meet Gareth Bale, Aaron Ramsey and co ahead of their first match. They made sure to bring a small piece of the electric car with them as they met the boys, before delivering the messages of support they gathered from the likes of Mark Drakeford, Love Island Winner Liam Reardon and former Wales/Arsenal player John Hartson.  The drivers shared their story with Adrian Chiles on BBC Radio Five Live this afternoon. 

4. Plain Sailing for Welsh Manufacturer’s Exports

This week we shared the news that Newtown-based marine equipment manufacturer, Makefast Group is set to open its first American headquarters later this year after the company saw soaring demand for its products in the USA. Thanks to support from the Welsh Government, the company’s exports account for 67% of Makefast’s trade – equating to £1.2m year on year growth – with customers in over 30 countries across the globe. We secured coverage in Wales Business InsiderBusiness News WalesMarine Business World and many more.

5. Raising spirits at this year’s Welsh Wine Awards

It’s an exciting week for wine in Wales, as enthusiasts and vineyards alike collected at Llanerch Vineyard to attend the Welsh Wine Awards 2022. Welsh Wine Week’s annual award ceremony celebrates Wales’ international prominence as a diverse and distinguished wine producer. And this year was no different, as six wines from four Welsh vineyards across the nation took home golden accolades across the event – and our photographer was there to capture the memorable moment. We had the pleasure of telling the nation all about it, sharing the successes of our vineyards this week. You can read more about it on Wales 24/7.