1. Celebrating the Welsh language in London
Wales’ place in the World Cup and the recognition of the official anthem Yma O Hyd has put the Welsh language on a global stage and we were happy to keep that momentum going with a special event in London with our Welsh Government Cymraeg client. As part of a 5-day schedule of events hosted by Wales.com, we invited Ysgol Gymraeg Llundain and English-medium school Griffin Primary, also based in London, to a 360 dome for a session of song, dance and celebrating the Welsh language. Both schools performed songs in the Welsh language and the event was rounded off with four songs with Welsh singer Tara Bandito. Joio!
2. Planting trees in memory of loved ones
As World Cup fever continues, we’ve been working with the FAW a little closer to home. Alongside our clients Welsh Government and Woodland Trust, the FAW launched its support for the My Tree, Our Forest campaign this week by encouraging the Red Wall to get involved in the tree planting initiative, in particular planting a tree in memory of a relative or friend who has passed away before being able to see Wales play in the World Cup. We helped FAW create impactful content to show its support for the scheme, including an online story and short film.
3. Welcoming the world to Wales at the World Cup
All eyes are on Wales after our first appearance on a world football stage in over six decades. Working Word was tasked with creating a dedicated media centre for Visit Wales, with everything you need to know about Cymru in one place. On Wales.com, you’ll find fun facts and content about people doing good across Wales, and our connections with the nations we will face in the World Cup. Read more about; Building a Rainbow Wall in Wales, Leaving a little of Wales around the World, The Whole World in One Welsh Castle, and The Other Club in Wrexham that Welcomes the Whole World.
4. A bumpy road for the #electriccartoqatar
This week the electric car travelling from South Wales to the Middle East, met a bump in the road. The EV, fondly nicknamed Morris, successfully drove through 17 countries before being stopped at the Saudi Arabian border. The team’s initial worry centred around a lack of EV charging points, however this proved little issue and instead the Saudi Arabian laws on no right-hand drive cars was the real dampener. Although the team drove themselves crazy trying to steer around the issue, they were still some of the first Wales fans to arrive in Doha – this time by plane. While Morris didn’t quite make it to Qatar, the team carried the motivational messages to the Welsh team and Morris’ spirit can be credited for the fantastic penalty against the USA. Working Word shared the news of this journey of a lifetime, securing a live interview on Good Morning Britain and regular coverage in BBC News, ITV News, The Evening Standard, The Independent and more.
5. Telling positive Welsh economic stories with the British Business Bank
The British Business Bank’s second annual Nations and Regions Tracker was published this week and outlined promising growth signs for Wales’ small business finance markets. We helped the Bank share the report with Welsh business media, with one of the key messages being how Wales is one of only three UK regions to buck the trend of falling usage of external finance in 2021 – 22. In fact, Wales had the highest use of external finance across the UK in Q2 2022, demonstrating tangible evidence of healthy financial ecosystems. The publication of the report was received with interest by Welsh media, with articles appearing in Insider Media and Business News Wales.
