The Week That Was #348

1.A tree that’s for life (and not just for Christmas)

As Christmas fast approaches and shopping for presents is well underway, we’re focusing our attention on a gift to the environment that will last for generations, unlike most presents gifted on the big day – a tree. We’ve designed and delivered an integrated campaign for My Tree, Our Forest – Welsh Government and Woodland Trust’s tree giveaway initiative – to spread the word that everyone household in Wales can collect their own tree sapling from one of 52 hubs across Wales to fight climate change, from creating social media content to securing media coverage. Find out where you can get your tree here.

2. The Future of Wales

Over the last year, people all over Wales have joined a national conversation about Wales’ future. And this week, we have been working with our client, The Independent Commission on the Constitutional Future of Wales, to launch their interim report sharing the key findings of the consultations. The report concludes that the current political structure isn’t viable for providing stability and prosperity for Wales and suggests alternative constitutional routes for how Wales could be run that could improve the lives of the people of Wales.


To help share the report’s findings, we held an event at the Talking Shop in Merthyr Tydfil, which allowed the general public and media to preview the findings ahead of the release of the report. We gained heaps of coverage, including The GuardianThe National ScotlandBBC NewsITV WalesWales Online and the Western Mail.

3. From Shropshire to Swansea Bay

The Shropshire Star decided to swap the hills and valleys of the Midlands for the breathtaking coastline of South Wales during a trip with Visit Swansea Bay this autumn. We worked alongside the team at Visit Swansea Bay who organised a bespoke press trip for journalist Matthew Panter and his family showcasing the best food, activities and scenery Swansea Bay, Mumbles and Gower has to offer. Now a self-proclaimed Swansea Bay fanatic, Matthew’s round up of his trip on the Shropshire Star Online was a true celebration of the vibrant coastal peninsula, from wild, rugged walks down Rhossili Beach, to indulgent bowls of pasta overlooking the coast of Mumbles at Verdi’s.

4. Celebrating a new expansion with Itec

This week we’ve been getting the word out about our client Itec Skills and Training’s new office expansion in Cwmbran. The new centre will help Itec deliver the Welsh Government’s Jobs Growth Wales+ programme which supports young people to step onto the career ladder through individualized support, training and work experience. The expansion has also allowed the Itec team to put a greater emphasis on the mental health of their learners with regular wellbeing workshops and one-on-one sessions. You can read more about these exciting developments in Business News Wales, News from Wales, Wales 247, and Insider Media.

5. The Other Team in Wrexham

Although Ryan Reynolds and Rob McElhenney are the names that have put Wrexham back on the world footballing map, less than a mile from Wrexham AFC’s Racecourse Ground lies a truly global team. Read all about Bellevue FC: an award winning, multi-ethnic and inclusion-specific football team on here – part of the work we’ve been doing to promote Wales and our values for the World Cup.