The Week That Was #349

1. Welsh Government is ‘Here to Help’ this Winter

With a recent survey showing that more than four in ten people do not know how to access financial support and advice to help combat the rising cost of living, the Welsh Government has launched an awareness campaign that encourages people to ‘claim what’s yours’. It does this by signposting to the Advicelink Cymru helpline as an information source where people can check their eligibility for support. The campaign will also be promoting the support initiatives, resulting from the £90 million Welsh Government dedicated to address pressures of living costs in Wales. This includes the Fuel Support Scheme, free school meals, tax-free childcare and more. Following the scheme’s launch, to date we have secured coverage in Nation Cymru & News From Wales.

2. The skinny on fat loss jabs

Injections to tackle obesity are a hot health topic at the moment, as drugs like Ozempic and Wegovy rise in people’s consciousness, largely driven by a TikTok fuelled stampede. So, with this in mind we arranged for Prof Steve Davies, an endocrinologist and founder of online medical education platform, Learna, to speak with the editor of aesthetics title, The Consulting Room. His comments appear in a feature in the new issue – The Skinny on Fat Loss Jabs, which is published today.

3. Walking in a Swansea Bay wonderland

Don’t think of the seaside as Christmas-y? Think again! We’ve been working with our client, Visit Swansea Bay, to showcase some of its festive events and happenings. And this December, The Sun got its skates on at Swansea’s Waterfront Winterland, which features an ice rink, fun fair attractions and an Alpine Village. The festive destination was then featured in a round up of the best places in the UK to celebrate Christmas in its pages and online. Check out the article here.  

4. Announcing Moondance’s latest round of funding to improve cancer outcomes in Wales

Moondance Cancer Initiative exists to find, fund and fuel brilliant people and brave ideas. And this week, they have announced more than half a million pounds is to be given to seven projects led by teams from across NHS Wales as part of its latest funding round to improve cancer outcomes in Wales, and we’ve helped share the news with media and health board teams across Wales. Among the awarded projects is an innovation which will be used for the first time in Wales: a swallowable sponge which could help with earlier cancer diagnosis. You can read more about this and other innovations being funded on Wales 247 and the Moondance website.

5. Welsh manufacturer’s exports reach new heights

Wrexham-based manufacturer, Air Covers, has landed a deal which sees it become an exclusive supplier for aerospace giant, Airbus, and this week we shared the news with media as part of our campaign to promote the power of exporting.

Thanks to Welsh Government support, Air Covers will be the sole provider of protective covers for Airbus’ H145D3 helicopter, which is fast becoming the aircraft of choice for emergency medical services, police and utility operators across the world. As a result, the company is on track to increase its exports to 75% of its trade by 2024. You can read more about their export success on Business Live, Vertical Magazine, and Business News Wales.