The Week That Was #350

1. From Cardiff to California: Homeless World Cup is back

In summer 2019, 500 players with lived experience of homelessness represented nearly 50 nations in the Homeless World Cup in Cardiff- and our team was at the heart of comms and co-ordination. After a Covid-19 enforced delay, we were over the moon to help the tournament announce where next this week. A film and media package- filmed by us on this side of the pond and our pals Mile 44 in the US- sees Michael Sheen handover the baton (actually, it’s a ball) to Sacramento, the Californian capital, for the first ever US hosted edition of the World Cup which is much more than just a game. The film’s had 20k+ organic views and hundreds of engagement, while media in Wales and California have covered the news. See you in the US in July!

2. Setting out to save hospitality with Big Ideas Wales entrepreneur

Big Ideas Wales’ entrepreneurs and their innovative endeavours never cease to inspire us at Working Word: this time, it’s 24-year-old Cameron Calder.

Cancellations and no-shows are estimated to cost hospitality businesses £17.6 billion a year. Throw in the cost-of-living crisis and booming energy bills, and some of our favourite establishments are struggling more than ever.

That’s why Cameron launched a first-of-its-kind, deposit-less booking service app, QZee, that supports the hospitality sector by providing efficient last-minute queuing options, offers, smart tracking and more.

We sat down with Cameron at his office in Tramshed to test out the app before delivering the story to media outlets across Wales. Check it out on News From Wales and Wales 24/7.

3. Cheers to a sparkling future for the Welsh wine industry

From reporting on the Welsh Wine Week and Welsh Wine Awards, to sharing the international successes of Wales’ leading vineyards, we’ve had the pleasure of watching Wales’ wine sector grow over the past few years.

That’s why it’s no surprise that vineyards and industry experts have partnered to set out a 12-year strategy to strengthen the sector further.

We joined the crowd gathered at the event hosted by minister of education and Welsh language, Jeremy Miles, to document the launch through film before issuing the story to media. You can read more on News From Wales and Drinks Retailing.

4. Giving a gift this Christmas with Itec

This week we’ve been getting word out about our client Itec Skills and Training Solution’s ‘December to Remember’ project.

As part of the project, which aims to support vulnerable families this Christmas, learners from Itec centres in Neath, Bridgend, Cardiff, Barry, Newport, Blackwood, Aberdare, and Pontypridd teamed up with local organisations and charities to help make a difference.

The learners raised money by selling homemade items, writing to local businesses for donations, selling raffle tickets and hitting the town centres with donation buckets to raise more than £1500 to provide 350 vulnerable children with Christmas presents.

You can read more about the December to Remember project in Swansea Bay News.

5. Our 2022, recapped

Another great year of strategic storytelling. As 2022 draws to a close, we’ve put together a film showing off some of our greats from this year.

A big diolch to all of our clients and colleagues.