The Week That Was #351

1. Sending international audiences ‘reeling’ with Celtic Routes

Paddle boarding and kayaking in Celtic coastal towns; climbing ancient hills to reveal beautiful scenic views; foraging freely among natural landscapes. There are so many magical experiences to be had as part of Celtic Routes’ Celtic Experiences Collection, we just had to share them with the world.

We teamed up with German travel influencer Franziska Reichel (Coconut Sports) to promote the cross-sea initiative between the East of Ireland and West Wales, with content including a blog post followed by a captivating Instagram reel and Pinterest post.

You can keep an eye out for our trilogy of European influencers partnerships on the Celtic Routes Twitter, Facebook and Instagram channels.

2. Jargon busting with Aesthetic Medicine magazine

When it comes to regulation in the aesthetics sector (or more specifically the lack of it), it’s a whole new world of acronyms and buzzwords that make everything really rather tricky to decipher.

That’s why we arranged for Dr Ana Cristina Diniz Silva, the programme lead for the Cosmetic Medicine MSc at our client Learna, to write a feature for leading title, Aesthetic Medicine, breaking down all of the jargon that practitioners may be encountering as the sector moves towards new legislation.

Check out pages 16 & 17 of the latest issue which came out this week – here.

3. Going, going, gone to Gower

We’ve long been proponents of walks along the beautiful and wild coastline of Swansea Bay, Mumbles and Gower, so when we were asked by Coast Magazine to write a feature about the best walking routes in the area, we jumped at the opportunity.

We worked in partnership with our client Visit Swansea Bay to showcase the best locations for winter wanders, highlighting the stunning nature and history that Swansea Bay, Mumbles and Gower have to offer, as well as the best pit stops along the way!

Check out the three-page article in Coast Magazine’s February edition.

4. Encouraging empty nesters to consider fostering as we enter the new year

New year, new opportunities. As part of our work with fostering provider, Five Rivers Child Care, we’ve been sharing stories of parents who started fostering as their own children left home.

As we enter the new year, we’ve secured a double-page spread in popular women’s mag, Woman’s Weekly, sharing the inspiring story of a woman (and her goats) as she explains how fostering changed her life for the better.

Calling on parents and families who now might have a spare room after their own children have flown the nest, we’re hoping our coverage will inspire those it reaches.

5. 23 Places to Visit in 2023

Is your new year’s resolution to explore more of Wales? Look no further, we put together this piece for Visit Wales, showcasing 23 incredible locations across the country.

There is something for everyone, from scenic coastal trips and idyllic villages, to thrill-seeking and food festivals.

Find your new favourite place to visit on