The Week That Was #353

1. Serving up BBC coverage for the Welsh hospitality and tourism sector

The hospitality and tourism sector is vital to the Welsh economy, but the impact of the pandemic led to an industry-wide recruitment crisis. We’ve been working with Visit Wales and Working Wales to showcase how restaurants, pubs and hotels across Wales are adapting to attract and retain staff and boost their businesses during a difficult period. We secured headline coverage on BBC Wales News online, BBC Wales Today and across Radio Wales news bulletins with the story.

2. Rooting for the National Forest of Wales

A young family from Rhyl are hoping to inspire Welsh households to have a tree planted on their behalf as part of the National Forest for Wales after taking part in the tree giveaway scheme, My Tree Our Forest. As well as cleaning the air we breathe, trees can attract more wildlife to gardens, providing food and shelter for a range of insects and birds. It is precisely this that convinced a mum from Prestatyn to pick up a tree to plant at home. We spoke to Leanne about her experience with her five-year-old son and shared their story with local press to encourage others to take part in the scheme. You can read more in the Rhyl Journal and on the Woodland Trust website.


3. New British Business Bank CEO’s first interview published in Western Mail

Last Friday the new British Business Bank CEO, Louis Taylor, visited Cardiff for a busy day of round table events and meetings with local recipients of British Business Bank funding. We organised for Louis to sit down with Western Mail Business Editor, Sion Barry, where they discussed the forthcoming £130m Wales investment fund that the Bank will start rolling out in the autumn. The interview was published in a large spread in Wednesday’s Western Mail, as well as on online – check out the piece here.

4. Dubai expansion for Welsh software company

This week we shared the news that Cardiff-based software company Aforza is set to open a new base in Dubai following a surge in demand for its solutions in the Middle East, thanks to support from the Welsh Government. Exports account for 75% of the company’s trade, as it operates in 26 countries across four continents, including North America, Europe, and Africa. We secured coverage in Wales Business Insider, UK Daily News, Business News Wales and many more.

5. Celebrating the 2023 Awards finalists with CIPD Wales

As awards season hots up, we’ve been celebrating the announcement of the CIPD Wales 2023 Awards shortlist. The awards celebrating the best of the best in Wales’ HR and the people profession are back with a bang in 2023 and the first gala ceremony since 2019.


41 companies, teams and individuals have been named as finalists across nine categories, representing a range of organisations across  different sectors, including: Tiny Rebel Brewery, Airbus UK, Dyfed Powys Police, and Principality Building Society. We can’t wait for the event on 3rd March at Cardiff’s City Hall!


Read more about the awards and finalists at The Leader, Employer News, Business News Wales, and News from Wales.