The Week That Was #358

1. Influencers shine a light on financial support available during the cost-of-living crisis.

This week we kicked off bilingual influencer activity for the Welsh Government’s ‘Here to Help’ cost of living campaign. We worked with influencers to encourage people living in Wales to call Advicelink Cymru to check what financial support they may be eligible for. Popular money-saving influencer katiesaves, lifestyle influencer basicallycatx and home-making blogger jottiesjournal shared bespoke creatives over Instagram about a number of schemes available, such as the Welsh Government Fuel Support Scheme, Discretionary Assistance Fund, help with school costs and more.

2. Encouraging careers in Welsh film with
Coleg y Cymoedd

With blockbuster productions like His Dark Materials being made here, it’s easy to see why Wales’ film industry is booming. To encourage more young people in to the industry, our client Coleg y Cymoedd is hosting a free exhibition and masterclasses next weekend in collaboration with Screen Alliance Wales, Bad Wolf Studios and the creature effects team behind His Dark Materials. The event will give the public a behind the scenes peek into how the characters from the hit BBC show are brought to life. Check out our coverage to date in Nation Cymru, Wales 247 and News From Wales.

3. Celebrating a Cardiff beauty brand expansion in the US

Cardiff-based Mallows Beauty has secured its first ever deal in the US thanks to support from the Welsh Government’s expert export advisors. Following its attendance at trade missions and help setting up meetings with distributors, the company is set to supply its products to over 100 American Urban Outfitters stores – the first step in a wider global growth strategy. You can check out Mallows’ story on Business Live and Business Insider as well as a number of other titles.

4. Tree giveaway springs to life!

Tree giveaway hubs reopened across Wales this week offering households the chance to plant a tree at home – free of charge. The perfect spring half-term activity to get out of the house and do something positive for the environment, we spread the word to help get the nation planting. We secured coverage in Welsh national and regional press, including, The Western Telegraph, Wales 247, The Tenby Observer, The Monmouthshire Beacon and more.

5. Two Itec qualification courses for the books

Our client Itec are the first organisation to deliver two new qualifications under the Welsh Government’s Jobs Growth Wales+ programme, which aims to get thousands of teens employed over the next five years. The two qualifications, Bookkeeping and Business will present life-changing opportunities for 16-19 year olds, such as apprenticeships and placements with local employers. These qualifications will not only help learners gain an understanding of the world of work, but will help them learn basic accounting techniques and principles, as well as equip them with essential business skills. We shared the news with education and business outlets and secured coverage in Wales 247 , News from Wales, FE News, Bridgend and Neath Porth Talbot News, and Cardiff Newsdesk, among others.