The Week That Was #361

1. Half a million historic clips available to public as Wales Broadcast Launches

A century of Welsh history is ready to be seen and heard again thanks to the launch of the Wales Broadcast Archive. We’ve been working with the National Library of Wales where more than half a million clips from BBC Cymru Wales, ITV Wales and S4C have been collected and curated to be experienced by the people of Wales at the library’s new Centre or at 10+ ‘Clip Corners’ all over the country. Our multi-channel campaign across media, social and film has involved creating a moving image ident for the Archive, producing explainer films as well as picking out gold from the vaults to give the public a taste of what was to come through a social media campaign. We handled the media relations at the exhibition as it was officially opened by Senedd Presiding Officer Elin Jones MS and hosted by popular TV personality Jason Mohammad, securing extensive TV coverage with BBC and S4C yesterday. Read more on the Archive on BBC and Nation.Cymru, find out all you need to visit on the National Library socials here or delve deeper on Sharp End this Monday evening on ITV Wales.

2. Vorsprung durch Celtic Routes

We’ve been bringing the wild beauty and ancient heritage of West Wales and East Ireland to audiences across the UK for years, in collaboration with the tourism partnership, Celtic Routes. And more recently, we’ve been spreading the word of the cultural and historical ties between the two countries further afield, working with international journalists at world-leading titles. Fresh off the success of landing a piece in France’s Le Monde, we arranged a bespoke trip for the editor of Lonely Planet Germany. This week, an article dedicated entirely to the best of Celtic Routes was published for Lonely Planet Germany’s massive online audience (complete with tips on how to navigate the country lanes that German motorists more used to the autobahn may not be used to.) The full article can be found here.

3. Lullabies from New York arrive at Swansea Bay

An initiative called the Lullaby Project, which began at New York’s Carnegie Hall, has now been launched in Neath Port Talbot with Flying Start to pair professional musicians with parents and babies to create their own unique lullabies, helping families build better bonds and support those dealing with perinatal mental health issues. Through our work with the Welsh Government’s Talk With Me programme, which shares speech, language, and communication skills advice with parents of children aged between 0-5, we’re spotlighting the initiatives which help little ones develop confidence in communicating – just like this one. So far we’ve secured coverage in Swansea Bay News and Wales 247.

4. Washing away unsustainable household habits with Big Ideas Wales

Our client, Big Ideas Wales, supports entrepreneurs in turning their small ideas into thriving businesses. This week, we met 22-year-old entrepreneur, Artemis, at Swansea University where she studies Business and HR full-time. Here, Artemis introduced us to SUNMAR – a microfibre towel business that uses the intricate Grecian art of local creatives to entice people into adopting more sustainable fabrics into the home. Alongside being far more durable than cotton, microfibre lasts up to 500 times longer in between washes and wear and tear, dries three times quicker and absorbs seven times its own weight in water. Want to know more? Visit Business News Wales or News From Wales.

5. Supporting the most vulnerable
households in Wales

 The impact of the cost-of-living crisis in Wales is really biting, so we’re really pleased to be working with the Welsh Government to let people know there is support available to those who are struggling. As well as running an ongoing and active influencer campaign, this week we worked with the Welsh Government policy team to pen an op-ed for Wales’ Minister for Social Justice, Jane Hutt MS. It was an opportunity to highlight the extensive lobbying the Minister’s been doing with energy suppliers and the UK government alike, to make sure the most vulnerable people are able to heat their homes affordably. The op-ed featured in Tuesday’s Western Mail.