The Week That Was #362

1. Taking Instagram by storm with the beauty of Gower.

A century of Welsh history is ready to be seen and heard again thanks to the launch of the Wales Broadcast Archive. We’ve been working with the National Library of Wales where more than half a million clips from BBC Cymru Wales, ITV Wales and S4C have been collected and curated to be experienced by the people of Wales at the library’s new Centre or at 10+ ‘Clip Corners’ all over the country. Our multi-channel campaign across media, social and film has involved creating a moving image ident for the Archive, producing explainer films as well as picking out gold from the vaults to give the public a taste of what was to come through a social media campaign. We handled the media relations at the exhibition as it was officially opened by Senedd Presiding Officer Elin Jones MS and hosted by popular TV personality Jason Mohammad, securing extensive TV coverage with BBC and S4C yesterday. Read more on the Archive on BBC and Nation.Cymru, find out all you need to visit on the National Library socials here or delve deeper on Sharp End this Monday evening on ITV Wales.


2. A Dogwood in honour of Dad

This week we followed Aberystwyth Town Women’s player Amy Jenkins as she planted a tree in memory of her father, Kevin ‘Bones’ Jenkins, who sadly passed away in January. Amy collected a dogwood from Eco Hub Aber as part of the Welsh Government’s My Tree Our Forest project which offers a tree, free of charge, to every household in Wales. She then planted the dogwood at Penrhyncoch FC, where her father was Chairman. We shared the touching story with local paper The Cambrian News where you can read more.

3. Shiny new star for Itec learner

A teenager from Pontprennau, who left school without any GCSEs, took home a gold award at this year’s Skills Competition Wales, along with a brand-new job offer from our client – Welsh skills and training provider, Itec Skills. As part of the celebration, Itec Skills Centre in Cardiff held an in-person event for Katie and her family to attend and celebrate the award win together. We shared Katie’s inspiring Jobs Growth Wales+ journey with local media, gaining coverage with the South Wales Echo, Wales 247 and News from Wales where you can read more.

4. Climbing the Three Welsh Peaks for the British Heart Foundation

We all have that one mentor or role model that’s inspired us to succeed and take on new challenges. For six Coleg y Cymoedd learners, the support and encouragement they received from their tutor, Neil Meredith, pushed them to take on one of their biggest challenges yet: climbing the three Welsh peaks, all within 24 hours. The group is raising money for the British Heart Foundation Wales on behalf of Neil, who has lost family member to heart related illness. Check out our coverage of their story on the Caerphilly Observer.

5. Influencers spread the word on cost of living financial support.

The impact of the rising cost of living on households in Wales can’t be overstated. There is support available from the Welsh Government, but thousands don’t know how to access it. That’s why we’ve been working with influencers in Wales to get the word out. Viral Welsh Tiktoker, Basicallycatx; money-saving pro Katiesaves; family blogger, Cardiffmummysays; and community figure Ali Abdi are encouraging their followers to call Advicelink Cymru to check what financial support they might be eligible for, from help with school costs to council tax reductions.