The Week That Was #363

1. Sharing stories of fan engagement at Los Angeles FC



Before Gareth Bale brought the curtain down on this glittering career, he signed off on the club front by scoring the cup winning goal for Los Angeles Football Club. Our managing director Dan Tyte met with the club in California last week to share stories of football comms and fan engagement. In just five years, LAFC has built a club to be proud of, co-creating every part of the match day experience with fans, using design influences from the city and creating opportunities for players and fans to come together. Read more on LinkedIn here.


2. US exporter is Insider cover star

The new issue of Wales Business Insider dropped this week and we were thrilled to see the cover interview that we organised with Laura Mallows of Mallows Beauty as part of our work with Business Wales to promote exporting to Welsh SMEs. Laura also featured in a double page spread interview inside the magazine, where alongside her partner, Ronnie, she discussed founding the vegan beauty brand at the beginning of the pandemic and the start of their international export journey into the US market after signing a major new deal with Urban Outfitters. Check out the new issue here.

3. Adventures across the Celtic Routes with Le Monde et plus

Le Monde, one of the biggest newspapers in France took on a cross country adventure with our client, Celtic Routes, in February and fell in love. After a heartfelt online review of his time in West Wales and East Ireland, travel editor, Thomas Doustaly, published his piece in the publication’s highly respected print edition for good measure. And if this wasn’t successful enough, Molly Veitch tested out the new compendium of bookable experiences, the Celtic Experience Collection, across West Wales, producing glowing reviews and breath-taking content to an audience of 11k. Oh, and Travel and Leisure have also shared their time spent with Celtic Routes across Instagram, with a whopping 6.3m followers.

4. A century of Welsh history ready to be seen and heard again

The Wales Broadcast Archive opened to the public this week. As a part of our work with the National Library of Wales we created a film to showcase everything the Archive had to offer and why it’s so exciting that more than half a million clips from BBC Cymru Wales, ITV Wales and S4C have been collected and curated to be experienced by the people of Wales. As well as the archive itself there’s a permanent exhibit charting the last century of Wales’ history through its broadcasting. This brand-new Centre is at the National Library itself but there are also 13 ‘Clip Corners’ all over the country, so you can enjoy the archive wherever you are. Find out all you need to visit on the National Library website here.

5. Last call for free trees

We’ve continued to encourage households in Wales to take advantage of a Welsh Government tree giveaway scheme before it closes for the final time on Friday. The My Tree Our Forest project launched in November last year and has seen Coed Cadw, the Woodland Trust in Wales, give out over 70,000 native trees to households across Wales. We shared the story with regional news outlets to get to the heart of communities across the country to encourage them to take advantage of the scheme for the final time. You can read more in the Wales 247, Pembrokeshire Herald, It’s On Cardiff and many more, and have a tree planted on your behalf by visiting the Coed Cadw website