The Week That Was #364

1. Meeting The Experience Markers at Wales' top restaurant

As part of our Visit Wales and Working Wales Experience Makers campaign, which highlights careers and skills in the Hospitality and Tourism sector, we were lucky enough to get a behind-the-scenes tour of the double Michelin-starred Ynyshir Restaurant and Rooms in Machynlleth recently. We met the people behind the destination restaurant to find out more about what it’s like to work in such a unique setting and asked about the skills you need to create a desirable, immersive culinary experience for guests.

Find out more on the Experience Makers page here and watch our film here.

2. Scoring the ultimate donation hat trick with the Welsh Blood Service and FAW

GOAL! This week, alongside our client the Welsh Blood Service, we fooled audiences across Wales by announcing that players who score a hat trick at any JD Cymru and Genero Adran league game will be able to win a bonus point for their team in the new season! While the game-changing news was a simple April Fool’s joke, we used the false footie announcement’s striking success to highlight #BloodSweatCheers – a campaign that encourages Welsh clubs to become lifesaving blood donors. Launched in 2021, #BloodSweatCheers supports the Welsh Blood Service in reaching the 350 daily blood donations needed to support lifesaving procedures.

You can read more about the important April Fool’s message here:

3. Launching Llais: Your Voice in Health and Social Care

We helped launch Llais Wales Cymru the new, independent body set to strengthen the influence of people’s voices in shaping health and social care services right across Wales. Llais replaces Wales’s seven Community Health Councils, which have played a big part in determining the interests of people using NHS services for nearly 50 years. Llais’ staff and volunteers will be out and about in local communities across Wales, listening to people’s views and complaints, and using what they hear to help plan and deliver services to ensure everyone is represented in making health and social care better for everyone.

We secured extensive coverage across BBC Wales, BBC Cymru and S4C, as well as in the Western Mail, on Wales 247, BBC Cymru Fyw and News from Wales

4. A Celtic Caravan Adventure

Rugged coastlines and open scenic roads saturated with ancient history and legend… there’s few better places to go on a caravan adventure than Ireland’s east coast. We worked with the Camping and Caravanning Club who went on a press trip organised by us, and subsequently published a five-page feature in the spring issue of their print magazine. The feature is a deep dive into the offering of our client, Celtic Routes, a tourism collaboration between counties in west Wales and eastern Ireland. The article celebrates must see beauty spots across Wicklow, Wexford and Waterford, the best campsites, and events from the Wexford Fringe Festival, which was taking place during the journalists visit. Grab your copy and get inspired for your next expedition here.

5. Helping children put themselves out there and do more than what’s expected

The football season may be beginning to wind down across the country, but this week was the time to kick off yet another campaign with our prestigious partners at the Football Association of Wales. It’s no secret that Welsh football has been successful of late, and one reason for that success is the FAW’s Academy system. Sitting between the community grassroots clubs and the national setup, academies all over Wales provide UEFA-level coaching and state-of-the-art facilities to give our brightest prospects the best possible chance of success. We’ve been creating content to educate parents and caregivers to highlight these centres of excellence. Follow the campaign on the FAW Player Pathway channels.