The Week That Was #365

1. UK & Ireland UEFA EURO 2028 bid submitted

For all. For good. For the future. That’s the vision at the heart of the UK and Ireland UEFA EURO 2028 bid, which our team has been working hard on since the turn of the year. Working with the Central Bid Team at The FA and with FAs, Government partners, cities, clubs, stadia and stakeholders across England, Ireland, Northern Ireland, Scotland and Wales, we’ve co-ordinated creative communications to showcase our Islands’ unique offer which promises a ground-breaking tournament should the bid be successful. The final bid was submitted to UEFA this Wednesday with comms activated across the UK & Ireland hitting headlines, homepages and trending number one in the UK on Twitter. Read more about the bid on the Guardian, BBC, Sky Sports and more, and look out for our pic of the five men’s national captains coming together to mark the moment.

2. An Irish adventure hits The Sun

Coming in ahead of Zimbabwe’s highest waterfall – according to Time Out’s list of the ‘most underrated places in 2023’ – is the small coastal town of Bray in Ireland’s ancient east. It just so happens to be one of the locations we sent The Sun last month as part of a press trip with our client, Celtic Routes. From a Guinness lake to Oscar Wilde’s hometown and the oldest operating lighthouse in the world, you can read about the adventure from The Sun here, also published across The Scottish Sun this week.


It’s not just here in Britain that the beauty of Ireland’s ancient east has noted. The spirit of the Celtic Routes has been celebrated by bloggers across Europe, from France to Norway and Germany. Read all about the Lisette, Amalie and Franziska’s thoughts on the Celtic Experience Collection at Hello Laroux, Travel and Coconut Sport.

3. A celebration of sisterhood: GROW Cymru

Through our work with Mab Gwalia we’ve met incredible community champions making a positive and palpable impact on people’s lives. GROW Cymru helps women, including those who identify as women, earn a brighter future for themselves, their families, and the community. It offers a safe and loving place, where people can find friendship, purpose, and a joy for life thought long gone, but rekindled in the comradery, support, and sisterhood offered by GROW.  Join the Mab Gwalia movement, follow @MabGwalia on Twitter.

4. The Revolution will be televised

Since the start of the year we’ve been part of the Joio productions team promoting Y Sŵn, the latest film from the team behind Gwledd/The Feast (the most successful Welsh language film to date). Y Sŵn retells the story of Gwynfor Evans and the workings behind his decision to go on hunger strike following the Thatcherite government’s U-turn on its manifesto commitment to establish a Welsh television channel in 1979. Exclusively releasing the trailer, organising press screenings, securing reviews and inviting influencers from the arts and politics world to a BAFTA showing of the film were just some of the tasks we undertook as part of this exciting project. Highlights being a segment on BBC’s The One Show and a live broadcast from the premiere by S4C’s Heno. The film was also broadcast on Easter Sunday on S4C. You can read a review from the BFI here and stream via the BBC iPlayer or S4C’s Clic service.

5. The Welsh car dealership driving the rise of EVs

EVs (Electric vehicles) have been on the rise, with the UK’s Climate Change Committee claiming they’ll make up around 55% of all the vehicles on our roads by 2032. Nathaniel Cars, a South Wales car dealership has become the first MG dealer in Europe to reach the milestone of selling 10,000 cars in just six years, with the growth of MG customers and EV sales meaning the family-run dealership has just opened a third branch in Cwmbran. Working Word assisted in some wheely great coverage, including for Insider Media, News From Wales, Wales 247