The Week That Was #366

1. Garden campaign grows organically through influencers and ads

As the weather begins to warm, we’ve been encouraging people to attract natural predators like birds and pollinators to their garden by reducing their reliance on pesticides with Welsh Water’s PestSmart campaign.


To do this, we have been running ads on Facebook, Instagram Twitter, YouTube, AdWords and the Google Display Network, using the above video we created with gardening influencer Adam yn y Ardd. Since the ads went live, we have generated over 6m impressions and over 62k link clicks. The website has had over 42k sessions from almost 13k users. To put this in context, this is over 2,500% increase in the website traffic for the previous period, showing how much impact the ads have had.

2. Bringing down the house with Principality’s latest House Price Index

Now that spring has sprung what could be better than a new nest? This week we’ve been spreading word out about our client Principality’s latest quarterly report which emphasizes some big changes to the housing market.

According to the new House Price Index, The average house price in Wales has fallen to £245,101 which is the first drop since the Covid pandemic – down 1.6% on last quarter’s record high of £249,076. This decrease is mirrored across Wales, with more local authorities reporting quarterly price falls than increases. We secured a range of coverage for the report in titles like Western Mail, WalesOnline Business LiveThe Wrexham Leader, Nation.Cymru, North Wales Live,  and Mortgage Strategy to name a few, we also organised interviews with BBC Radio Wales, BBC Radio Cymru and ITV Wales.

3. Putting the benefits of clinical research in the limelight

Cancer units with higher rates of clinical research activity achieve overall better outcomes for patients than units that are less research active. Funded by our client, Moondance Cancer Initiative, a project has been underway in Wales to try and ignite sustained research activity across three health boards. To spotlight this, we created a film with Moondance to explain how a small west Wales hospital has increased its research activity from 5 patients a year to more than 500 patients being enrolled onto clinical trials. You can watch the full film here.

4. Out and About with Llais

Since helping to launch Llais, Wales’ new, independent body for health and social care services earlier in the month, we’ve been busy rolling out the supporting ad campaign.

Following the BBC Wales and S4C TV and radio coverage we secured, you may have heard Llais being mentioned on the radio or seen it on billboards and on buses across Wales.

Llais wants to hear from as many people from as many communities in Wales as possible, to help shape the future of health and social care for everyone.

You may have info about Llais coming through your letterbox and you’ll be seeing more of Llais at your GP surgery and pharmacy over the next few weeks.

Llais wants to hear from you – whether you have a positive or negative opinion – and Llais also needs volunteers to listen to others’ experiences of the health and social care they’ve received or have experienced through loved ones or through a carer’s role.

Get involved at: and        

5. Coleg y Cymoedd’s environmental drive

Our client, Coleg y Cymoedd, has become the first college in the country to create a dedicated sustainability role within its senior team, as part of wider plans to boost its green credentials. The college has appointed Rachel Edmonds-Naish as its new Assistant Principal for Sustainable Futures, who will be responsible for implementing a range of initiatives and policies designed to reduce the college’s carbon footprint and support learners to make more responsible and sustainable choices. Read more about the story here.