1. Chipping in on a classic Cardiff debate
When we had the opportunity to take some billboards around Cardiff, being a bland backdrop to the city’s streets wasn’t on the menu. Words matter. Perhaps none more so in the Welsh capital than what you call that fast food thoroughfare favoured by late night revelers. Since going live last Friday, our creative has been covered by Nation.Cymru with a poll making Chippy Lane the people’s champion by a mere 0.5% over Caroline Street. As well as making a mark in the media, the billboard has been seen by 150k+ people on social media with hundreds of engagements and thousands of passers-by on the street. Whatever you call it, we’ll get your message straight.
2. 300,000 trees planted in Wales
Every year the Benefits Advice Shop must fight for funding to keep going. They’re not the kind of charity people tend to support, and yet they’re central to a community where levels of poverty are high, and people have nowhere to turn. It’s an organisation run by the community in response to a need within the community. The support they’ve received from Mab Gwalia will help residents in Rhyl, Colwyn Bay, Abergele and Prestatyn to get much needed advice to understand their rights and entitlements, helping those most in need to support their families. This new film is part of a series we’ve created showcasing the 10 organisations Mab Gwalia has recently funded – find out more about Mab and join the movement at mabgwalia.wales.
3. Bringing a sense of Silures to Cardiff
This week we welcomed a brand-new restaurant to Cardiff in some style. Ahead of the official opening to the public, we hosted a VIP preview evening with some of the top movers and shakers in Cardiff’s foodie scene to experience the new venue before anyone else. As well as sharing influencer content across Instagram, we invited Wales Online for a sneak peek at the interiors to bring a sense of Silures to the wider Cardiff public.
4. Interactive industry ads to inspire and engage teens
When you were in your teens, did you know what you wanted to be when you grew up? Not everyone does, so working with Itec we’ve created an Instagram and Tik Tok campaign to engage 16 to 19 year olds and inspire them to find their career path. The paid content features an interactive graphic film in which teens are encouraged to pause or tap the screen to explore the many different employment routes, showcasing the range of options for learners as part of the Jobs Growth Wales+ programme.
5. Finding and funding future festival favourites
We’ve loved splashing a spotlight on the longlist and listening to the 23 potential finalists who have made the cut from a whopping 3,500 hopefuls– a record number of entries in the competition’s 16-year history.
The Trust charity demonstrates the festival’s ambitions to support creativity, climate change and future generations through showcase, training and development opportunities.
Listen to the full longlist and vote by June 4th.