1. A Brighter Future for seaside community thanks to Mab Gwalia
Rhyl might be infamous for the Sun Centre but it’s the people at Brighter Futures who are helping make the seaside town brighter. Run by the community for the community, they offer activities for all ages, and anyone in need of overcoming loneliness and isolation. You’ll find free school uniforms, period products, groups to help make mental health easier. Mab Gwalia is helping fund up to 100 meals a day alongside training on food hygiene and cost-effective meal prep. Check out our latest film for Michael Sheen’s movement for change and join the cause at https://mabgwalia.wales/
2. Love Island fans are ‘Good to Go’ with Gower College Swansea
If you live in the Swansea area, and catch Love Island every night, keep your eyes peeled for a brand-new ad we worked on for Gower College Swansea for ITVX. The TV ad showcases students Heledd, Daniele and Amelia, who have been cracking on with starting their own business and grafting hard to get into top universities all thanks to a range of courses, pathways and support offered by Gower College Swansea. The 30 second ad will run over the next few weeks – between the terrace chats and re-couplings. To read more about how Gower College Swansea students are ‘Good to Go’, visit gcs.ac.uk.
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3. Continuing a national conversation on Wales’ future
We’ve been working with the Independent Commission on the Constitutional Future of Wales, since its launch at the end of 2021, creating and curating a national conversation with Welsh citizens on how their country is run. Now nearing the end of its consultation on Wales’ constitutional future, we shone a spotlight on the Commission’s work to date to help encourage more of Wales’ citizens to have their say.
To raise awareness of the Commission’s work, ads are running on Facebook, Twitter, Google Display Network, and Google AdWords to encourage people to have their say by filling in a survey which will inform the Commission’s Final Report, which will be published in December 2023.
4. A prize trip to Ireland’s ancient east
To further raise awareness of our tourism client, Celtic Routes, a cross Irish sea partnership between west Wales and Ireland’s ancient east, we recently ran a competition across Facebook and Instagram to win a personalised four-night trip for two across the Celtic Routes counties. The lucky winner was announced last month and this week she set sail to Ireland to claim her prize. Follow along with winner Ebbi’s journey on the Celtic Routes Instagram as she explores the three Irish counties of Waterford, Wexford and Wicklow.
5. Spotlighting Wales’s promise in challenging economic times
We’ve been working with the British Business Bank for three years to help establish it as a trusted, expert voice when it comes to funding and investment in Wales, and this week marked the release of the Bank’s annual Small Business Equity Tracker. It’s one of several reports published by the Bank every year that help provide a comprehensive picture of the UK’s small business finance ecosystem. With some interesting figures showing Wales as an outlier in the UK – with equity deal numbers on the rise by nearly 20%, despite challenging economic conditions, we knew we wanted to get the story out there. So far the story has secured coverage in Business Live and Insider.
