The Week That Was #374

1. Breaking boundaries with every cheer

Roopa Pavyas, the director and ambassador of Her Game Too, took centre stage at the Cymru vs Armenia game in Cardiff City Stadium last weekend, creating an inclusive environment for all football enthusiasts. With a dedicated mission to combat sexism and champion women in sports, we joined forces with Roopa and the Her Game Too team for an exclusive Instagram Takeover on the Football Association of Wales’ Be Cymru Instagram stories. The aim of the game was to extend our collective love for football to South Asian women and girls, inviting them to their very first football match. Let’s continue to make room for everyone in the football community.  

2. Have your questions answered on Wales' future.

Last night we ran a live Q&A event for our client the Independent Commission on the Constitutional Future of Wales about their ongoing engagement work. The event was led by BBC presenter Catrin Haf Jones who asked questions submitted by to the public to Commissioners Leanne Wood and Phillip Rycroft live through the Commission’s Facebook channel. You can watch the event back here.

3. Giving female investors wings

Do you believe in angels? The British Business Bank does. Which is why this week we helped them to announce their backing of the Women Angels of Wales, the business angel investment syndicate for women. The syndicate of 30+ women was set up in 2022 by the Development Bank of Wales, and will be jointly supported by the British Business Bank and the Development Bank of Wales. WAW has been established to help support women in the early-stage investment community in Wales. So far coverage has been achieved in Business Live, Business News Wales, Insider and more. 

4.Telling (interactive) tales with Media Cymru 

Interactive films are leading a cinematic revolution, where the boundaries between viewer and protagonist blur. Media Cymru wants to place Wales on the global map as a hub for the creation of interactive movies, and collaborated with Wales Interactive to host a writers’ workshop as part of their Interactive Film Challenge, which showcased the how to of writing successful and creative interactive narratives. Working Word tagged along to film the start of the adventure for these budding writers, where the choices and creative possibilities are boundless.

5. Celebrating the movers and the shakers, making the workplace safe.

Our film team has been busy over the last couple of months travelling up and down the country to document how Dŵr Cymru Welsh Water and its partners are making the industry a safer, healthier, and happier place to work. From VR training to morning breakfast clubs, the entries for the Welsh Water Health, Safety and Wellbeing Awards recognise the innovators and individuals prioritising the welfare of employees and transforming the workplace.