The Week That Was #376

1. Launching a case to move Wales towards zero deaths from bowel cancer

Bowel cancer currently kills over 900 people a year in Wales. Moondance Cancer Initiative are determined to change that and move Wales towards zero deaths from bowel cancer. For the first time ever, patients, clinicians and professionals have come together to create a Case for Change with a clear set of actions showing how the 2,300 people diagnosed with bowel cancer in Wales each year can have the best chance to survive. We’ve spent the last few months working hard to help Moondance tell this story of hope, and this week we launched it with a bang, securing coverage on ITV News, ITV Online, Western Mail, Business News Wales and Nation Cymru.

2. Our team heads to California for the Homeless World Cup!

This week several of the Working Word team flew out to Sacramento in California to provide our support, expertise and resources for the Homeless World Cup 2023 tournament! Some of you may remember that back in 2019 the Working Word team were privileged to work with the Homeless World Cup for the very first time, in collaboration with tournament supporter, Michael Sheen. We designed and delivered an inspirational campaign around the last tournament, securing media coverage across the world to change perceptions of homelessness, with our content praised by the sector for its framing on homelessness. And now we’re back supporting the tournament in its first event since the pandemic stopped play for 3 years. We’re so excited for the week ahead and we’ll be sure to keep you updated on our Californian adventures!

3. Putting on a display for Wales National Airshow

For over a decade we’ve been working with Visit Swansea Bay, the tourism board for Swansea Bay, Mumbles and Gower, and this week we were able to spotlight one of the area’s major annual events, the Wales National Airshow, which takes place in the skies above a bustling Swansea Bay promenade. We were thrilled to work with travel and parenting influencer Farah Mehnaz @peachcandyfloss  and offer a prime viewing spot to her and her young family at the Flight Deck set right on Swansea Bay Beach. As well as heart stopping footage of the Red Arrows soaring through the skies, Farah shared some great content on her Instagram and Facebook at some of Visit Swansea Bay’s partners, including Plantasia and Delta Hotels by Marriott.

4. Announcing £45million of loans to small businesses in Wales

The British Business Bank has been kick-starting small businesses with Start Up Loans for over ten years in Wales, and this month we announced that they had just hit the £45million milestone. We marked the occasion by sharing the story of Porthcawl Gin, which recently began trading and produces hand crafted dry gin on the coast of South Wales, and is doing so with the help of funding provided by the Bank. We secured coverage for the milestone announcement on Business Live, Insider, Business News Wales, Wales 247 and Leader Live.

5. Sharing what the employees of Wales think about their working lives

For the first time, a dedicated survey of the workers of Wales has been undertaken by the CIPD. The Good Work Index, released this week, found that 1 in 2 workers in Wales are struggling to keep up with monthly bills, and less than half of workers feel they are paid appropriately. As the professional body for HR and people development in Wales, the CIPD has a role to play in highlighting the findings and supporting Welsh employers to improve the working lives of their employees. We worked on highlighting the report for our client to secure coverage on Nation Cymru, Wales 247 and News from Wales.