The Week That Was #377

1. Playing For More at California's Homeless World Cup

A football tournament like no other that uses the power of sport to change lives. 300+ players from 30 nations. That’s the Homeless World Cup, the 20th anniversary tournament of which is taking place in Sacramento this week.

Our team is on the ground in California, working media relations and social media, sharing powerful stories about players on a journey to a better tomorrow. In-depth, insightful coverage has happened with such heavyweights at New York Times, Washington Post, Fox, Reuters, Associated Press and more, while social media across Instagram, Twitter, Facebook and Threads has grown engagement and audience for a cause that makes a difference. 

2. Lydstep in the right direction

Recent analysis by WRAP revealed that almost half of waste currently put into Pembrokeshire’s grey bin bags could in fact be recycled. With food waste being the biggest proportion of this, we helped spread the word to the people of Pembrokeshire to encourage them to recycle it. Using puns in local place names, we created some striking graphics for the social media campaign, and to appear on the sides of waste collection vehicles in the county. Read more about the campaign on Pembrokeshire County Council’s website.

3. Spotlighting communication tools for children struggling with speech and language

Children across Wales who have difficulties with their speech and language will now benefit from two different Wales-wide initiatives thanks to almost £300,000 of funding made available by the Welsh Government’s Talk With Me programme, which shares speech, language, and communication skills advice with parents and caregivers for children aged between 0-5. Across Wales over the last few months, more than 300 symbol-based communication boards have been installed in communities in a first-of-its-kind for Wales. We’ve been busy promoting the introduction of the initiative and this last week we received widespread coverage across the BBC, including Online, Cymru Fyw, BBC Radio Wales, BBC Radio Cymru, BBC Wales Today and S4C.

4. Tasking consumers with more responsibility

In an op-ed for The Manufacturer, Bisley’s Operations Director, Paul Crutcher, discusses how sustainability in furniture manufacturing is based on a symbiotic relationship between manufacturers and consumers, that places responsibility on both sides of the supply and demand equation. Read the full feature here.

5. Focusing on career opportunities in live events

We went along to Focus Wales, the annual international music and arts showcase in Wrexham and worked with their team to create a video encouraging people of all ages and backgrounds to enter Wales’ inspiring events, tourism and hospitality industry. Festivals like Focus Wales really highlight the level of events running across Wales that people can be a part of while developing their careers.

The film features a variety of opportunities within the events industry, including artist liaison, sound engineers and stage management – these are just some of the roles which contribute to the successful running of events. Working with Focus Wales, we hope that these films encourage anyone with a passion for live music who may be thinking about a career change, to get involved in Wales’ innovative events industry.