The Week That Was #378

1. Showing the importance of play in a documentary film for Play Wales

All work and no play makes you… what, exactly? What kind of value can we place on something that is so essential to our human nature? We were commissioned by Play Wales – the national charity for children’s play in Wales – to create a short documentary that captures why play is vital to children’s development, mental health, wellbeing, and happiness. Narrated by Matthew Rhys ‘This is why play is so important’ was filmed over two years across Wales and includes interviews with both children and adults talking candidly about the benefits of play. The film premiered at the Tramshed in Cardiff and was screened two days later to an audience of children and playworkers at Tŷ Pawb in Wrexham. It’s now available to watch online on Play Wales’ website (

2. Making a Splash at Cheshire’s Blue Planet Aquarium

We’ve had whale-y good fun promoting Blue Planet Aquarium’s BRICKLIVE Exhibition, which opens at the Cheshire venue this weekend and runs throughout the summer holidays.

BRICKLIVE is an immersive exhibition showcasing a collection of 25 hand-built brick statues, made from 1,328,371 toy bricks. The collection includes octopi, whales, turtles, crabs, dolphins and sharks. Real ones can also be visited at the Aquarium, which is home to one of Europe’s largest shark collections! We secured coverage on the fin-tastic event in The Standard and Wales 247.

3. Exploring the best of Ireland’s Ancient East

Breathtaking views, glacial loughs and majestic castles is what Eva Exploring got to experience this last week on a trip to Wicklow, Waterford and Wexford that we organised for her on behalf of our client, Celtic Routes, a cross-Irish sea tourism initiative. The trip took Eva to the world’s oldest operational lighthouse, a Guinness Lake, the famous Wicklow Way and a Viking triangle, all experienced through changeable Irish weather of sun, wind and rain – all part of the fun! Start planning your next trip and take a look at Eva’s experience here.

4.Talking house prices with Principality

Every three months, Principality Building Society’s Wales House Price Index (HPI) looks at prices and sales across each local authority in the country. This week, the HPI showed the average house price has dropped for the second quarter a row in 2023, bringing the average house price for Wales down to just over £242,000, a drop of £3,000 in three months. Principality’s House Price Index also shows that for the second time this year, more local authorities are reporting quarterly price falls than increases, with Cardiff being the only local authority to record a new peak price of £310,930. We secured media coverage for the HPI on Business Live, Western Mail, North Wales Daily Post, Western Telegraph and Insider, just to name a few.

5. Announcing a quality hire at Itec

We’ve been working with Welsh business media to announce a new appointment at specialist Wales-wide training provider, Itec. Vicky Galloni steps into the role of head of quality at Itec’s Cardiff head office, bringing with her over 20 years’ experience in the skills sector. In the position, Vicky will enhance the experience of learners to better equip them with the skills to reach their full potential through apprenticeship programmes and the Welsh Government’s Jobs Growth Wales+ programme. Read more on Business News Wales and Wales Business Insider.

6. And finally...

We’ve been shortlisted for a whopping 14 awards at this year’s Cymru Wales PRide awards. The nominations recognise our work with clients including: British Business Bank, Media.Cymru, Mind Cymru, Moondance Cancer Initiative, Dwr Cymru Welsh Water PestSmart, Coed Cadw, Dydd Miwsig Cymru, National Library of Wales, Itec, Nathaniel Cars, Welsh Government’s Talk With Me campaign alongside our partners SBW. Roll on the awards ceremony in November! You can view this year’s full shortlist at