The Week That Was #380

1. Showing that the most rewarding experiences for children don’t need to cost the earth

We’re two weeks into the summer holidays and many parents are already wondering how they will keep their children entertained, without breaking the bank. Play Wales’ national Playful Childhoods campaign exists to reassure families that giving children the freedom to be imaginative and creative through play is more valuable than costly toys or expensive days out. We created a film to help mark national Playday on Wednesday 2nd August, with the theme ‘Playing on a shoestring: making every day an adventure’. The film features children from Bodelwyddan to Carmarthen to Treherbert, who showed that sometimes the simplest ideas can be the most fun. You can also read about the campaign on Wales Online and North Wales Live. Or catch Play Wales’s Assistant Director, Marianne Mannello, speaking about the campaign to broadcasting legend Jason Mohammad on BBC Radio Wales’s Phone In.

2. Global football tournament with a purpose

After a four-year gap, the 20th anniversary of the Homeless World Cup in Sacramento took place in July and saw more than 300 players representing 30 nations compete to win trophies at the Hornet Stadium, a 21,000-seat American football facility. To promote the 18th edition of the tournament, and help educate people around homelessness, our role was to get the media talking about the tournament and create engaging social and web content. During the nine days of the tournament, the social content generated over 2m impressions, 30k+ engagements, 50k website visits and increased the audiences by over 3500. Join the team on Facebook, Twitter, Instagram and Threads. Photo: Dan Higginson.

3. Cover star cocktails for Cardiff restaurant

The summer edition of Cardiff Life magazine showcased our client A&M Hospitality’s flagship restaurant Silures in all its glory this week, with a front cover shot of one of its most popular cocktails in their set-for-summer outdoor terrace. Highlighting al fresco dining in the city, an accompanying double-page feature explored how even with the Welsh weather, outdoor dining is here to stay. Read more on Cardiff Life.

4. Encouraging learners to level up with Choose Cymraeg Lefel A

A former yoga teacher and trained beauty therapist is pursuing her passion for producing unique aromatherapy products after kick starting her business with a Start Up Loan from the British Business Bank. Lila Alchemy in Pontypool sells everything from coconut wax candles and body oilto poo drops and anti-anxiety sprays for dogs and is just one of dozens of stories we’ve told over the last few years about the interesting and quirky businesses to be funded by our client, the British Business Bank. Read more on Insider or Wales 247.

5. Being PestSmart with gardening influencer

As part of our work for Welsh Water’s PestSmart campaign, which encourages more people to consider using natural alternatives to pesticides in their gardens, we have teamed up with expert gardener Huw Richards to get his take on the best natural solutions. Huw has put together a video for his YouTube channel on the natural pest control tips that really work – you can check it out here.