The Week That Was #383

1. Love Island Liam takes a cold-water dip for Welsh Water

On a hot day, reservoirs can seem a good place to cool off, but hidden dangers lurk beneath the surface including freezing currents which can leave even the strongest of swimmers unable to swim. To demonstrate just how cold reservoirs can be, we took a visit to UWC Atlantic College in St. Donats with Love Island’s Liam Reardon who took a (very brief) dip in their cold-water pool to show the effects of cold-water shock. Liam also talked about growing up near Pontsticill and highlighted the consequences of unauthorised swimming in reservoirs. Find out more about Welsh Water’s One Last Breath campaign here.

2. Who you gonna call?

This week we had the opportunity to spotlight one of the more unique businesses funded by the British Business Bank’s Start Up Loans programme. That’s The Spirit is a paranormal investigation events company that was set up by Caerphilly-based Chloe Davies. The company hosts events in which small groups visit historical buildings in South Wales with a reputation for being haunted and are guided through a paranormal investigation by experienced investigators and mediums. A British Business Bank loan meant Chloe could buy the ghost-hunting equipment needed to offer the most complete paranormal investigation experience. So far we were able to secure coverage in Business News Wales and Business Live for both the Bank and this spooky venture.

3. Bringing in results with Itec

Our client Itec, a Wales based skills and training provider, is no stranger to the uncertainty that results day can bring to young people as they decide their next steps. To help spread the word about the life-changing opportunities that Itec provides, we implemented a multi-platform social media takeover where we shared the best of what Itec has to offer with the Welsh Government’s Jobs Growth Wales+ programme using bespoke graphics and compelling copy. We also ran advertorials featuring case studies of Itec learners who improved their prospects after struggling to get their desired grades. You can read more about Itec’s amazing efforts to help young people in Thursday’s Western Mail and South Wales Echo, and Wales Online.

4. Sustainability in manufacturing: who is responsible?

Newport-based office furniture designer and manufacturer, Bisley, is building on recent high profile key client signings with the announcement of two new deals spanning the telecommunications and banking sectors. The multi-million pound projects with the BT Group and the European Bank for Reconstruction and Development (EBRD) are a significant milestone for Bisley, who also announced the news of a project at the Googleplex campus in California earlier this year. We shared news of the BT and EBRD deals with media this week, so far landing coverage in Wales Business Insider, Wales 247, Business News Wales, Business Live and the Western Mail. The story was also the lead item on the Business Live weekly e-newsletter.

5. Helping local communities get #BackToNature with free garden packages

Whether it’s a community garden that needs a breath of fresh air, or urban space ready for a complete transformation, Keep Wales Tidy’s gardening packages can help. Their Local Places for Nature scheme caters to a wide range of community groups and organisations, offering everything from native fruit trees and habitat boxes to gardening tools and wildflower turf. To encourage applications and spread the news of the free scheme, we secured coverage in the South Wales Echo, The Leader Wrexham, The Pembrokeshire Herald, Powys County Times and Glamorgan Star.