The Week That Was #387

1. 72 blissful hours with Visit Swansea Bay

From the sweeping bay of Rhossili, to dinners with an epic view, we helped The British Travel Journal discover Gower’s coastal jewels this summer. We worked alongside our client, Visit Swansea Bay, to secure and organise a bespoke trip to the UK’s first Area of Outstanding Natural Beauty for the renowned travel coffee table title. Check out the verdict in the British Travel Journal’s online feature and glorious eight page cover feature, recently published in its autumn/winter edition which focuses on slow, sustainable travel and wellbeing getaways. 

2. Ain't no mountain high enough

Jonah Silver left his job in architecture in October 2022 after deciding that he wanted to pursue his passion for outdoor pursuits, instead of working a nine-to-five office job. And so, with the aid of a British Business Bank Start Up Loan, new outdoor lifestyle shop, The Living Mountain was born. Located in Abergavenny, it stocks sustainable outdoor lifestyle products for a diverse range of pursuits and Jonah is hugely excited about his new career. We shared Jonah’s story with media, as part of our work to promote the work of the British Business Bank’s Start Up Loans programme, which also this past week celebrated a new milestone of delivering over £46m of loans to Welsh start-ups. Read about Jonah’s story in Wales Business Insider here and more about the new financial milestone in Business-Live here.

3. BBC follows electric MG making its way around the UK

The Turner Twins have been continuing their adventure across the UK en route to Shanghai in an electric MG Cyberster- and our team has continued to share their journey.  After taking the highroads of Scotland, the boys have wound their way through the Lake District before eloping to Gretna Green and skydiving in Manchester. Media continue to be interested in their tale, with interviews with BBC radio continuing through the week. Follow them on the way around the world here.

4. Final days to have your say about the future of Wales

Over the last few months, we have been engaging people across Wales in a national conversation about the future of Wales for our client, the Independent Commission on the Constitutional Future of Wales. The consultation was launched at the end of 2021 to look at constitutional options for Wales’ future and started a conversation with Welsh citizens on how their country is run. It is now in its final week of engagement.



To ensure we are talking to the most people across Wales and encourage them to have their say by filling in a survey, we have been speaking to the media, issued weekly newsletters to our database of over a thousand engaged users, drafted informative blogs covering topics such as how voting works in Wales and why isn’t politics taught more in schools, shared social content and ran ads across Facebook, Twitter, Google Display Network, and Google AdWords. The insights gathered will inform the Commission’s Final Report, which will be published in January 2024. 

5. Results for learners, results for Itec

Last month we were on the results day frontline with our client Itec with the Be-Leaver campaign, to reach GCSE students who may have not gotten the results they wanted to offer them an alternative option to sixth form and college through Jobs Growth Wales+. In addition to compelling social content and advertorials in key target media titles, we launched a multi-platform ad campaign across TikTok, Facebook, and Instagram targeting 16–19-year-olds and their parents/caregivers. The clickthrough rate for these ads was up 5% on previous months, driving 2,490 clicks to the Itec website ensuring that those who could benefit from the programme could find out more.