The Week That Was #388

1. Dalwoo dreams of the bread of love: a South Korean tale from the Homeless World Cup

Since returning from the Homeless World Cup in California, we’ve been working as part of their brilliant team to manage their social media channels and website. This week, we shared a blog about Dalwoo Yoo, who starred in the exciting South Korea team in this year’s tournament in California. Dalwoo grew up in an orphanage and hopes to become a baker back home, inspired by the bread local people would bring to the orphans in his childhood. His Homeless World Cup has given him the confidence to go and achieve just that. Read more about his story here.


Photo: Dan Higginson

2. MG Cyberster says shwmae en route to Shanghai

The past few weeks, our team has been working on a campaign to launch the MG Cyberster to the world. Twin explorers Hugo and Ross Turner are driving the EV all the way to Shanghai from London, and this week popped by Nathaniel Cars in Bridgend – the clever people behind the idea- to check in on Cymru on its way across the world. West End star Sophie Evans welcomed the boys with what us Welsh do best (i.e. sing), while a select few were lucky enough to have their picture with the car. The socials have been growing in traction, as well as interviews from the BBC and ITV along the way. There’s more to come so keep updated on the website and Instagram, Facebook, X and TikTok.


3. Exports drive 3x growth for car rental firm

A fintech company has tripled its revenue in just one year following a surge in demand for its product overseas, thanks to support from the Welsh Government. Finalrentals, a digital car rental platform which employs 17 people at its Penarth office and remotely, has seen demand for its services skyrocket in Europe, securing recent contracts in Greece, Portugal and the Balkans. We shared Finalrentals’ export success story as part of a wider campaign encouraging Welsh SMEs to consider exporting. Read more on Wales Business Insider, Business Live, Business News Wales and more.

4. Ringing in success: celebrating top achievers

Wishing pob lwc / good luck to all finalists at this evening’s Welsh Contact Centre Awards organised by Cnect Wales. It’s been fantastic hearing the inspirational experiences of many of this year’s finalists, who have all made unique contributions to a thriving sector that contributes a substantial £650m annually to the Welsh economy and employs 32,000 people from 350 businesses across the country. We’re also looking forward to sharing who the mystery celebrity host is at tonight’s glitzy event- following in the footsteps of big names like Jonathan Ross, Rob Brydon, Alan Carr and Claudia Winkelman- which is the 25th time the awards have been celebrated.

5. Shining on a green screen with Media Cymru

We all know we need to do our bit to reach net zero. But our clients Media Cymru and Ffilm Cymru are doing something about it, by partnering on a new £600,000 Greening the Screen Fund.

The fund is managed by Innovate UK, and focuses on research and development projects with the potential to achieve positive, long-term change across the sector by improving environmental sustainability of the screen sector in Wales. It’s open for applications from 18 September to 1 November 2023, with projects starting from 1 April next year. You can read more about the fund in Insider Media and Business Live.