The Week That Was #390

1. Turbo charging the MG Cyberster tour

It’s hard to believe it’s nearly been a month since we were at Westminster Bridge to wave off a pair of identical twin adventurers, as they hit the road for a 10,000 mile journey to Shanghai in the all-electric MG Cyberster. Since then, the brothers have travelled the length and breadth of the UK, crossed the channel, and the EV roadster is currently touring across mainland Europe.

Now, no one knows more about epic road trip adventures than YouTube’s very own Alex Kersten, a.k.a @AutoAlex, and his 570,000 subscribers. This week the online authority of all things automotive has used his influence to help us reach new audiences across the globe. But don’t just take our word for it, check out Alex’s shout out to Hugo and Ross, and don’t forget to follow @charging.into.the.future.

2. UEFA EURO 2028 confirmed for UK & Ireland

It’s official: UEFA EURO 2028 is coming to the UK and Ireland. It was a dream job for Working Word to be the lead comms agency for bid submission earlier this year. Five years to go to inspire the next generation with a major tournament on these shores. For all. For good. For the future. Catch up with the event on the UEFA website here.

3. The Power of Football with UEFA on World Mental Health and Homelessness Days

Football is much more than just a game. We know that from our work with the Homeless World Cup. To mark World Mental Health Day and World Homelessness Day on Tuesday, we worked with UEFA to host an online event on just that.  Sarah Frohwein, a former Homeless World Cup player turned referee joined Dr Yetsa A. Tuakli-Wosornu, Director of the Sports Equity Lab, and Mel Young, Homeless World Cup founder and president to dive into just how powerful the beautiful game can be.

Photo credit: Anita Milas

4. Targeting tourism to the Celtic Routes

To raise awareness of the Celtic Routes, we ran a variety of ads across Facebook and Instagram targeting people across the UK and Ireland interested in tourism to encourage people to visit the six counties in the Celtic Routes. These ads included a competition to win a personalised four-night trip for two across the Celtic Routes counties, the S4C show ‘Ein Llwybrau Celtaidd’ (‘My Celtic Routes), which captures a family visiting each of the six counties in the Celtic Routes as well as promoting 7 brand films, one for each county: Carmarthenshire, Waterford, Wicklow, Pembrokeshire, Ceredigion and Wexford, and a general ‘hero’ film promoting the Celtic Routes as a whole. Across all the ads, we generated 5m+ impressions and reached 2.8m people. During the time the ads were running, we increased followers across Facebook and Instagram by 3,090.


5. Our new home

We’re five days into life at our new home on the Cardiff Bay waterfront and the walls are already bouncing with ideas for our creative campaigns. Come in and see us for a cuppa and chat about what’s next.