The Week That Was #391

1. Influencers share the benefits of the HPV Vaccine

The HPV vaccine is offered to pupils in year 8 in school, protecting them against cancers and other infections caused by HPV (Human Papillomavirus). Our team is working with Public Health Wales to inform key audiences of the benefits of the vaccine.  So this week, we’ve been working with parenting influencer, Cardiffmummysays, to spread the word with her community. As a mother of young teenagers, who better to highlight the benefits of with an FAQ-packed blog and engaging social content, working with Cardiffmummysays we’re aiming to improve knowledge on the vaccine and help parents and their children make an informed choice this school year. Check out her socials, and blog at to find out more.

2. If Wes Anderson came to Tŷ Newydd

Literature Wales’ Tŷ Newydd is an enchanting Grade II listed building in the village of Llanystumdwy. When our team visited last month to kick off a campaign to promote the range of writing courses taking place in the former home of Wales’ only Prime Minister David Lloyd George, we knew we’d found the perfect spot to put the Wes Anderson trend into action. Our film doing just that went live yesterday and has been picking up praise all over the internet. Watch out next week for the launch of 2024’s course where you can join the cast yourself. #YourNextChapter

3. Helping people with neurodiversity to Be Heard with Big Ideas Wales

In recognition of ADHD Awareness month this October, we had the pleasure of sharing the business ventures of 22-year-old neurodiversity advocate, Rebecca Bowyer. She’s been helping neurodivergent people to Be Heard with the launch of a specialist support and education agency.

Rebecca, who was diagnosed with dyslexia at the age of eight and autism 10 years later, is setting out to make healthcare and educational settings more inclusive and understanding of neurodiversity. We met Rebecca in her home office in Benllech, Anglesey, where since July 2022 she has been offering one-on-one, tailored support sessions to young learners who are struggling to navigate education with conditions like dyslexia, ADHD or autism. When she’s not at home, Rebecca is hosting free neurodivergent training sessions for student nurses at Bangor University, helping them to spot and support patience with neurodivergency.

You can read more about Rebecca’s entrepreneurial success on Wales 24/7 and North Wales Chronicle

4. Principality brings the house down with latest HPI report

This week we’ve been getting the word out about our client Principality’s latest quarterly report for 2023 which highlights some big changes to the housing market.

According to the new House Price Index, the average house price in Wales is now almost £10,000 down from its peak of the fourth quarter of 2022 at £239,378. This is a quarterly drop of 1.1% and an annual drop of 2.6% compared to prices last year – this is the first annual decline in Wales’ average house price since 2013.

We secured a range of coverage for the report in titles including ITV Online, BBC Online, Business News Wales, Insider Media, Property Reporter, and PropertyWire to name a few.


5. Sharing British Business Bank’s annual nations and regions tracker

An annual report – the Nations & Regions Tracker 2023 – conducted by our client, the British Business Bank, was published this week and it found the use of external finance among small businesses in Wales had fallen to 37% in 2022, down from 50% in 2021. While this was the largest year on year drop for nations and regions across the UK, it can largely be explained by the closure of Covid business loan schemes operated by the Bank last year. The report also highlighted that Wales is home to two large innovation-led clusters in Swansea and Cardiff & Newport. The Nations & Regions Tracker is published once a year and is one of the Bank’s highly anticipated Centre of Excellence Reports led by their economics team. We shared the news with business titles in Wales, achieving coverage in Business Live, Insider and Business News Wales.