The Week That Was #392

1. Launching a writing programme for the National Writing Centre of Wales

This week we launched Dy Bennod Nesaf – Your Next Chapter, Tŷ Newydd’s new programme of creative writing courses and retreats for 2024.


To promote the wide range of courses, we created a multi-channel campaign- brand development, media relations, social content, digital ads and a film about the magic of Tŷ Newydd – all to encourage people to sign up. Click here to book your place on a course and bring your stories and ideas to life

2. Win your place at the finish line

The Turner Twins’ epic cross-continental road trip in the MG Cyberster continues. And now, you have the chance to join them at the finish line in Shanghai! Yes, we’ve launched a competition to win the trip of a lifetime to celebrate with the adventurers as they complete their 10,000 mile journey with the all-electric convertible. Now’s the time to bag yourself and a friend flights to China, three nights in a luxury hotel, £1,500 spending money, and a stint behind the wheel of the Cyberster! Visit Charging Into The Future Instagram for full details and ENTER to win!

3. Gallivanting in Gower

Rango, a Volkswagen T6 Swamper, has recently taken his owners, Dan and Lisa, on a coastal adventure to the Gower Peninsula. We’ve been working with our longstanding client, Visit Swansea Bay to curate a bespoke ‘Van Life’ itinerary for the travelling trio to explore the variety the county has to offer visitors year-round. With 11.5k followers on Instagram, Rango, Lisa, and Dan have been promoting the stunning area of Swansea, Mumbles, and Gower to their dedicated audience, illustrating that no matter the season, Gower was voted the UK’s first area of Outstanding National Beauty for a reason.

4. Reaching key audiences with Nurse Mikey

Nurse Mikey here! Influencer, A&E nurse and star of BBC Three’s Rookie Nurses, Mikey Denman is the latest influencer to work with us on Public Health Wales’ HPV vaccine campaign. With the challenge of dispelling common myths around the HPV vaccine, Mikey’s engaging Q+A style TikTok struck the right chord with a key audience for our campaign: men 45 or younger, who are gay, bisexual, or other men who have sex with men (GBMSM). Mikey’s content enabled us to reach this group, helping to improve their knowledge of the virus, the vaccine and its benefits – check out his content on TikTok and Instagram to see more.

5. Announcing the tech duo who will represent small businesses in Wales

From garden shed hobby to a large-scale 3D printing firm, Cowbridge-based Lunia 3D has worked on commissions from lifesaving military equipment for the Ministry of Defence to a full-scale car prototype for self-driving testing. And it started with a Start Up Loan from the British Business Bank. Fast forward three years, and founders Ken and Yousef have been named Start Up Loan Ambassadors for Wales, aiming to inspire the next generation of entrepreneurs. Twelve Ambassadors were announced across the UK, and so far we have secured coverage in Wales in Insider Media, Business News Wales, Herald and Wales 247.