1. Launching the British Business Bank's Investment Fund for Wales
This week marked the official launch of the Investment Fund for Wales, a £130m commitment of new funding for businesses in Wales. The fund will drive sustainable economic growth by supporting new and growing businesses across the whole of Wales through investment strategies that best meet the needs of these firms. We’ve been working behind the scenes on the launch of the Fund all year on behalf of our client – the British Business Bank, whose responsibility it is to deliver the Fund, working in collaboration with three fund managers. Not only did we support at the launch event in Cardiff on Thursday by creating a series of films and shooting more content on at the event itself, but launch coverage was seen across Wales including BBC Radio Cymru, a large spread in the Western Mail, business-live, Insider and more.
2. Emphasising the importance of menstrual support in the workplace
On behalf of our client CIPD Wales we’ve been sharing the impactful story of Sophie Richards from Carmarthen who was forced to leave her dream job because of the lack of support and understanding from her employer regarding her endometriosis condition. Sophie’s story reflects the reality of thousands of people across the UK who have had a negative experience at work due to menstrual symptoms or condition. This is in light of the CIPD Wales’ menstruation and support at work report, which found that more than two thirds (69%) of women in the UK have a negative experience at work because of their menstruation symptoms. You can read more about Sophie’s story and findings from the CIPD’s report in Business in the news, Pembroke Today, Golwg 360, Wales 247, The Tenby Observer, Nation.Cymru and Herald Wales to name a few.
3. National coverage for Carmarthenshire cheese tasting
Nothing says Christmas like cheese tasting in the Welsh countryside. To kick off our new campaign with Discover Carmarthenshire, a tourism initiative managed by the tourism team at Carmarthenshire County Council, we’ve been rounding up the best things to do across the area to get you in the festive spirit. A visit to Caws Cenarth, a sustainable and multi award-winning cheese farm in Carmarthenshire made the cut for the Daily Mail and UK Times, and was included in both titles best Christmas 2023 round ups.
4. Expansion for South Wales Telecom Firm
Cardiff-based telecoms firm, Blend Telecom, has expanded its team and opened an office in North Wales. Experienced sales manager John Cutter has joined the team to help manage increasing demand for services in the run-up to the switch off of traditional copper telephone lines in 2025 as the UK moved to a digital network. We secured coverage of this double expansion in Business News Wales, Business Live, Insider Media, Wales247 and News From Wales.
5. PRideful wins for Working Word
This week the Working Word team celebrated in style as we bagged seven awards across a variety of categories in the annual CIPR PRide awards – including a clean sweep of both Environmental and Arts, Culture, and Sports categories. We won:
Gold and Silver awards for Arts, Culture or Sport Campaign
Gold and Silver awards for Environmental Campaign
Gold award for Healthcare/Wellbeing Campaign
Silver award for Education Campaign
Silver award for Corporate and Communications Campaign