The Week That Was #397

1. Campaigns that save lives

This week marked three years since we launched #BloodSweatandCheers, a winning partnership between the FAW and Welsh Blood Service. The campaign encourages domestic league football fans to support the service and their communities both on and off the pitch, by donating blood, platelets and bone marrow. Since launching, an astounding 3,000 lives have potentially been saved with donations from players and wonderful supporters of JD Cymru Leagues and Genero Adran League clubs. Swansea Uni tops the league for most blood donations since 2020, followed by Cascade YC, Cardiff City, Aberystwyth Town and Wrexham. From the sidelines, we’ve supported the goal of 350 daily blood donations by sharing inspiring, real-life donation stories and driving donation sign-ups. Back in 2021, we schemed with clubs to turn all pitch markings red for April Fool’s Day and there are now nearly 70 clubs participating in the scheme – a brilliant result for lifesaving donations. Diolch o galon to each and every one of you! There are simply no substitutes for saving lives.

2. Showcasing off peak travel with Discover Carmarthenshire

Crisp countryside walks, cwtching up by the fire in a traditional pub, sunsets on unspoilt beaches… sounds like an actual Winter Wonderland, right? We’ve kickstarted our new PR campaign with Discover Carmarthenshire, the tourism team at Carmarthenshire County Council by promoting the beauty of travelling the area all year round. Social media influencer Lauren Harwood went on a wintry weekend getaway to the market town of Llandeilo to visit the Festival of Senses and fall in love with West Wales during its crisp, cosy winter. The verdict? Winter is the new summer.

3. Inspiring the next generation of PR at Swansea University

At Working Word, to inspiring others is what we do. Usually through our dedicated work on client campaigns, we decided to do something different and shared our insight with the first year Marketing and Communications students at Swansea University. Two of our team- Ffion and Anoushka- went along to the Bay Campus last week to talk all things Working Word and our wonderful clients, agency life, and top tips on breaking into the industry.  

4. Racing to end homelessness

We’ve long been friends of the Homeless World Cup here at Working Word, and we were honoured when they asked us to launch their latest Homeless World Cup Champion, USWMNT World Cup winner and Olympic champion, Hope Solo. To become a HWC World Cup Champion, Hope launched the World United 5k, a new first of its kind event designed to unite runners worldwide through their shared love of football. To launch the race, we were tasked with collaborating with Hope, and other HWC champions, in getting the word out about this fantastic new fundraising race across social media. You can find out more about the World United 5k, and play your part to end homelessness, here.

5. Stepping into Christmas with Working Word

As the weather gets colder and the days get shorter, the Working Word team have been getting into the Christmas spirit to wrap up another great year. From an enchanting wreath making session with Foxglove Diaries, a hard-fought competition to see who has the best Christmas sandwich (Co-Op’s Christmas Market Sandwich took home the 2023 title) and decorating the tree for the first Christmas in our new home, we’ve been feeling merry and bright. For us it’s beginning to feel a lot like Christmas – and we’ve been working on something with BBC Radio Wales that will no doubt fill your hearts with Christmas cheer too, stay tuned on social media for more info next week…