The Week That Was #400

1. Exporting Welsh football to the world

As part of our exports campaign with the Welsh Government, we’ve been shining a light on successful Welsh exporters, including the Football Association of Wales (FAW). The FAW exports its coaching qualifications across the globe to countries including China, Hong Kong, Thailand, Japan, the Philippines and the US, with international sales exceeding £300,000 a year. Following a string of new partnerships thanks to Welsh Government support, the FAW is now set to grow its international trade by 10 per cent year-on-year up to 2026. You can read more about its exporting success in Wales Business Insider, Nation.Cymru, Business News Wales and more.

2. Katie’s Christmas Cards – the finale!

Throughout December, our latest production for BBC Radio Wales, Katie’s Christmas Cards, has brought some magical Christmas stories from across the country to the airwaves. This week, we’ve enjoyed tales from brave cold-water dippers, Penarth’s Dawnstalkers; Teresa, activities co-ordinator (and part-time elf!) at Allt-y-Mynydd care home in Llanybydder; and even the big man himself, Santa Claus, who writes in to Katie all the way from the North Po… no… wait a minute…from Treorchy! We’ve loved working on this project for BBC Radio Wales, bringing the festive feels to listeners. Nadolig Llawen, Katie! You can catch up on all episodes of Katie’s Christmas Cards on BBC Sounds.

3. How to be great outdoors in Wales this Christmas

During Christmas and the new year, many families find themselves getting outside more to enjoy the countryside. Whether you enjoy a Christmas Day amble, Boxing Day swim, or a New Year’s hike up in the mountains, it is important to always respect the local community, wildlife and environment, by adhering to the Countryside Code. You can read the full list of advice in coverage we secured on Wales247 and Herald Wales.

4. Educating the next generation of professional athletes with Coleg y Cymoedd

Coleg y Cymoedd is one of the leading sports colleges in Wales. That’s why it was no surprise when former pro rugby player Lowri Norkett-Morgan made it her first choice when she decided to teach. As one of our longest standing clients, we’ve been working as Coleg y Cymoedd’s external press office for over a decade, and we know a good story when we see one. Lowri’s appointment as a lecturer in sport at Coleg y Cymoedd’s renowned Sporting Centre of Excellence received coverage in Wales Online, In Your Area, Wales 24/7 and The Western Mail.

5. Destination Seoul for Homeless World Cup in 2024

Working on the communications at the Homeless World Cup in Sacramento this summer was a highlight for the Working Word team this year, helping secure coverage in US heavyweights like the LA Times, New York Times and Washington Post.

This week the Homeless World Cup Foundation and The Big Issue South Korea announced that the 2024 Homeless World Cup will take place in Seoul, the first time the Homeless World Cup has been held in Asia since the tournament was introduced in 2003.

The Seoul 2024 Homeless World Cup, set to take place in October next year across eight days in South Korea’s capital city, marks a significant milestone in the Homeless World Cup’s 20-year history and promises to be a once in a lifetime moment for everyone involved. We can’t wait to be part of it.