The Week That Was #402

1. HPV: Your Health, Your Future

We’ve been working with Public Health Wales on an ambitious and creative integrated communications campaign to increase awareness, education, and uptake of the Human Papillomavirus (HPV) vaccine among a diverse range of audiences and stakeholders across Wales. This week, our campaign has been shared with schools across Wales via a school’s toolkit which includes information about the vaccination programme as well as two engaging films, social media graphics and other useful resources. See more of our work on the Public Health Wales HPV vaccine page and keep an eye out for our content on the Public Health Wales social channels!

2. Paralympian’s prosthetics manufacturer on track for £1m revenue thanks to export support

As part of our exports campaign with the Welsh Government, we’ve been sharing the stories of some of Wales’ most exciting exporters. This week we shared how Limb-art, an award-winning North Wales manufacturer of prosthetic leg covers is on track to hit £1m in revenue by 2026 thanks to an ambitious export strategy supported by the Welsh Government. Former Paralympian, Mark Williams set up the company as a result of his own body-image issues and is now is on track to double the company’s international turnover over the next two years. You can read more about Limb-art’s success on Business News Wales, Wales 247, Herald Wales,  and Wales Business Insider.

3. Encouraging writing careers for all with New Writing North

After a successful four-month social media campaign, applications for A Writing Chance 2024/25 are officially closed. The writing programme for aspiring writers from lower-income or working-class backgrounds- set up by actor Michael Sheen in 2021- is in its second stint, with over 50 hopefuls applying for a chance to break into the industry this year. From offering advice and insight from notable writers, such as Charlie Brinkhurst-Cuff, Louise Doughty, Mike Williams, and Paul McVeigh, to full interview Instazines with previous AWC success stories, the A Writing Chance 2024 campaign has been a celebration of stories encouraging people to pick up the pen and apply.  

4. Welcoming winter in Conwy

Tourism PR is a specialty here at Working Word. Our newest campaign is aimed at promoting winter travel to Visit Conwy. Through a digital ads campaign launched before Christmas and running until the end of January, we’ve been showcasing Conwy as the place to be for dog-owners and adventurers alike keen for a change of scene this season. We’ve also launched the Welcoming Winter / Croesawu’r Gaeaf organic social media campaign @visitconwy … stay tuned for even more exciting coverage across the winter months of 2024.

5. Igniting passions for new year writing

If you’ve been saying you’ve got a novel, poem or short story in you for years and have vowed that 2024 will be the year you bring your musings to life; the National Writing Centre for Wales could have just the course to inspire you to shape your ideas. Based at the magical Tŷ Newydd in  Llanystumddwy and run by Literature Wales, Tŷ Newydd’s programme of courses for 2024 – Dy Bennod Nesaf / Your Next Chapter – has a huge variety of weekend, week-long or day-long courses to nurture budding and established writers. These include A Digital Detox with Yoga; Wellbeing, Writing and Wild Swimming or Writing for Children and Young People; Food, Nature or Songwriting. Our campaign to promote the programme included Google ads, which have demonstrated that the varied programme has huge appeal – to date, these have generated 16,717 impressions and 1,507 click-throughs.