The Week That Was #407

1. Hosting a Wales Business Insider Roundtable at Working Word HQ

Back in December the new Working Word offices in Cardiff Bay played host to a Wales Business Insider Roundtable event sponsored by our client, the British Business Bank. The event took place a few weeks after the Bank had launched their new £130m Investment Fund for Wales and with the theme of the roundtable being finance and funding for Welsh SMEs, the stage was set for some really interesting discussions among the thirteen participants, who included Mark Sterritt, Director of Nations and Regions Investment Funds at the British Business Bank. Read up on what everyone had to say in the new February/March issue of Insider that dropped this week (and online here).

2. Wales’ only cancer awards returns this summer

Celebrating and spotlighting brilliant people and brave ideas: that’s what the Moondance Cancer Awards aim to achieve, and this week entries were announced officially open for the country’s only dedicated cancer awards. With a total of 10 categories open for individuals and teams across NHS Wales and its partners who deliver, lead, and innovate cancer services, the awards will recognise those who are helping make Wales a world leader in cancer survival. We shared the news across Wales and have so far achieved coverage in Wales 24/7.

3. School children make sustainability pledges

Children from Llandeilo Primary School made their own sustainability pledges this week at a launch event for Coleg Sir Gâr’s new sustainability project: Green 24. The launch event, held at the National Botanic Gardens of Wales, explored how the project would equip people and organisations with the practical skills and knowledge they need to become net zero by 2030. Green 24 forms part of our work for the college, alongside other upskilling programmes such as Cook 24, Care 24 and numeracy focused adult learning provision, Multiply 24. Read more in Wales 247 and News from Wales.

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4. Trains, planes and… canoes?

Selling overseas can open a world of opportunity for businesses, but it’s not always an easy journey! In this month’s Wales Business Insider magazine, you can read about how mid-Wales manufacturer Dulas overcomes some of the most extreme logistical hurdles when exporting. Challenges like getting their solar-powered vaccine fridges to some of the world’s most remote locations – in Africa and the Middle East – via plane, helicopter, boat, canoe, trailer, and by hand. Thanks to Welsh Government support, Dulas has built a strong network of distribution partners to help get their life-saving vaccine fridges to the people who need them most, and we shared their story as part of our Export Exemplar campaign with Business Wales. Read more in the Feb/March issue of Wales Business Insider which was published this week.

5. Promoting a love affair with Carmarthenshire

Throughout the winter ‘romance season’ – that’s St Dwynwen’s Day (January 25th) and most recently Valentine’s Day, we have been running a targeted digital advertising campaign for our client, Discover Carmarthenshire. Using YouTube and the Google Display Network, we’ve been promoting the idea of indulging in a cosy and romantic winter break and celebrating these special occasions in Carmarthenshire. The ads have resulted in nearly 900,000 impressions and 10,000 clicks to the Discover Carmarthenshire website.