The Week That Was #409

1. Netflix: The Beautiful Game

We have a long-standing relationship with the Homeless World Cup after working on the last two tournaments, first in Cardiff in 2019 and most recently in Sacramento in 2023. The tournament is now the inspiration behind a Netflix film, starring Oscar nominee Bill Nighy and Micheal Ward, called ‘The Beautiful Game’. This week, the trailer was released, and we’ve been working with our client and Netflix to share the news with our media contacts around the globe and have been turning to social media to ensure the trailer is seen by thousands. So far, the posts we shared from the Homeless World Cup’s channels (Facebook, Instagram, Threads, X and LinkedIn) have generated over 3,000 engagements and reached over 26,000 people. You can read more about the film and trailer release here.

2. An international film screening at the Geneva Motor Show

To date, the Charging Into the Future adventure has seen the Turner Twins take the MG Cyberster to over 20 countries en route to Shanghai. This week, the Working World team jumped at the opportunity to join MG in the home of Toblerone, Switzerland, to capture the excitement of the Geneva Motor Show. A packed MG stand welcomed the twins as they recounted their EV adventures to the international motoring press and car community. For their grand finale, the twins introduced an exclusive screening of a bespoke film we created to highlight the experiences, cultures, and people they and the Cyberster have encountered over the past five months, as well as teasing with hints of the adventures yet to come.  

3. A big week for the British Business Bank

It’s been a big week for British Business Bank coverage, thanks to a 4 page supplement about Welsh microbusinesses that we worked on in Wednesday’s Western Mail and on business-live, and also a large report launch from the Bank on Friday! Starting with Wednesday’s Western Mail supplement, we worked with business editor Sion Barry and provided him with a long list of case studies about Welsh businesses that have been supported with Start Up Loans, and we also penned an op-ed on behalf of Jess Phillips-Harris, the Bank’s Senior Network Manager for Wales, discussing the importance of microbusinesses to the Welsh economy. Following that the Bank published their annual Small Business Finance Markets 2023-24 report on Friday, which we tailored for the Welsh market, with coverage subsequently appearing in Business News Wales and Wales Business Insider so far.

4. Small things making a big DIFFerence to Cardiff’s homeless this St David’s Day

‘Do the little things’ said our patron Saint, David. A suit, a passport, a bike or a haircut. Relatively small items that can make a big difference to the life of someone experiencing or at risk of homelessness. This St David’s Day saw the launch of our client FOR Cardiff’s Small Things Make a Big DIFFerence campaign, with six new digital giving points in Cardiff city centre. People can use their smartphones to scan a QR code and make a quick and easy payment directly to the Give DIFFerently fund, knowing that 100 per cent of their donation will go directly towards supporting people experiencing or at risk of homelessness. Grants from as little as £25 for new ID documents can make a big difference to someone’s journey away from homelessness. Read more at

5. Gower is hotspot for new wellness trend

The Gower Peninsula has been turning heads across the UK as one of the latest hotspots for wild swimming and beach-front sauna sessions. With hot and cold therapy being a top wellness trend for 2024, we worked with our longstanding client, Visit Swansea Bay to write a feature for Wellbeing magazine. The feature showcases Gower’s natural beauty, which serves as the perfect backdrop for independently run wood barrel saunas, Tŷ Sawna and Caswell Saunas. The piece features on, as well as the magazine’s exclusive channel on Apple News.