The Week That Was #411

1. Influencer x clinician chat all things HPV vaccine

Did you know there is a vaccine that can prevent cancer? That’s the question that influencer and A&E nurse, Mikey Denman has been asking his followers. As part of our ongoing campaign with Public Health Wales to educate, increase awareness and uptake of the Human Papillomavirus Vaccine (HPV), Mikey took part in a conversation with Public Health Wales clinician, Hawys. They discussed who is eligible for the vaccine, and how it can protect people against cancer. Mikey shared the film on Instagram @mikeydenman, and you can watch the full length version at

2. Campaign for cockney cuisine to be protected

A few years back, we worked on a campaign to map out protected foods across the UK for DEFRA. That got us to thinking, if Cornish pasties can be protected, why not pie ‘n’ mash? Freshly handmade to artisan recipes, pie ‘n’ mash has been enjoyed for generations. With this month marking the second Modern Cockney Festival, it was the perfect time to campaign for the food of the non-posh Londoner to get the respect it deserves.  Our idea got the support of cockney icon Danny Dyer with our film voiced by Radio 4 comedian Arthur Smith and coverage bagged on Mail Online, The Sun and Daily Star. A petition is racking up support on 38 degrees, show your support by adding your signature here.

3. Supporting inspirational start-ups with Business Wales

Anastasia Cameron, a breast cancer survivor who felt shame and embarrassment after losing her hair during chemotherapy, has now launched her own hair replacement service with the support of Business Wales. Scarlett Jack Hairatage, named after her two young children, offers affordable custom-made hairpieces for children and adults battling conditions like alopecia or undergoing cancer treatments like chemotherapy or radiotherapy. Just one year since launch, Scarlett Jack Hairatage is now available on NHS prescription, and we had the pleasure of sharing the news with media, gaining coverage in the likes of Wales Online, Wales 24/7 and Business News Wales.

4. A big week for Welsh exports

Ahead of Thursday’s annual Explore Export Wales conference at Cardiff City Stadium we worked on a four-page supplement in the Western Mail (and on business-live) spotlighting some of Wales’ most prolific exporters, along with some up and coming new stars. The supplement also features an op-ed we worked on alongside Minister for the Economy, Vaughan Gething, discussing the ongoing upwards trajectory of Welsh export values and the Welsh Government’s continued plans to support exporters and their global ambitions.

5. Showcasing ageless ambition from Welsh entrepreneurs

Great ideas can strike at any time of life, but with the experience of half a century behind them, it’s no surprise that £6.9m of British Business Bank’s Start Up Loans funding has gone to business owners over the age of 50 in Wales. This week we’re celebrating the millions of pounds which has been delivered in funding through the programme in Wales with 615 loans since 2012 going to 50+ year old entrepreneurs. One of those business owners is former social care worker, Clare, from Merthyr Tydfil. She left behind a career of 18 years to follow her passion for making pies, and now has a successful, award-winning mobile pie business, producing and delivering fresh, homemade pies across South Wales. We secured coverage in Wales 247 and Business News Wales.