The Week That Was #413

1. Netflix’s The Beautiful Game

On Monday, our team hit the red carpet to celebrate the premiere of Netflix’s The Beautiful Game, a film inspired by our client, the Homeless World Cup. We were thrilled to work on the promotion for this exceptional project and had a blast interviewing the stars of the film on the red carpet, including Bill Nighy, Callum Scott Howells, the writer Frank Cottrell-Boyce and director Thea Sharrock. As part of the promotion, we created a film to explain to new audiences the background of the tournament and collaborated on Instagram with Hero Fiennes Tiffin (7.4m followers), Kit Young (494k followers), Callum Scott Howells (129K followers) and Sheyi Cole (6.2k followers). The film has had over 1.6 million views since it was shared just 4 days ago. We also helped secure coverage across the BBC, Daily Mirror,  BBC Radio 5, Sky News, Reuters and much much more. Make sure to watch the film on Netflix from tomorrow.

2. Bisley sign duo of deals with Tesla and Amazon

It’s a good day in PR when you can share news about your client signing deals with two of the world’s largest brands – Tesla and Amazon. Yep, that’s right this week we told media about Bisley’s most recent and high profile set of export deals with the two mega companies, to provide workspace solutions for their various locations around the globe. For Tesla, Bisley are supplying equipment for their vast Gigafactory Berlin Brandenberg, and the Tesla deal has been secured at the same time as a new contract win with Amazon’s IT headquarters based in Munich, who will be utilising Bisley’s smart locker products at 16 locations in 14 countries. So far coverage has landed in business-live, The Manufacturer, Big Furniture Group and Wales Business Insider, among others.

3. How you can be egg-cellent outdoors this Easter

The Easter bank holiday weekend is upon us which means that people across Wales will be heading out to enjoy the Welsh countryside for Easter egg hunts and family rambles to walk off the Sunday roast. We shared how you can enjoy the Welsh coast and countryside, while remembering to respect and protect local communities, wildlife, and environment by adhering to the Countryside Code for Wales. You can read the full list of advice in the coverage we secured in The Leader, North Wales Pioneer, Rhyl Journal and North Wales Chronicle, among others. You can also check out @welshmummysteph on Instagram, who posted a Reel highlighting how families can follow the Countryside Code this Easter holiday.

4. Bluebell season is springing into action in Carmarthenshire

Lighter and longer days are slowly creeping in, which can only mean one thing – it’s bluebell season! And with this in mind, we shared the best locations to spot bluebells across Carmarthenshire with media recommending to both locals and visitors alike the hot spots across the county to witness enchanting displays of bluebell filled woodlands, which include Aberglasney Gardens, Dinefwr Park and Castle, Dinas Nature Reserve and Carmel Woods Nature Reserve. Read more in coverage secured to date including Country Living, West Wales Chronicle and the Carmarthenshire Standard.

5. Why was six afraid of seven?

…Because seven, eight, nine! Dealing with numbers can be daunting for a lot of people – from budgeting the weekly shop, to helping kids with homework, or taking a step up at work, there are many reasons people might want to improve their maths. This week we helped Coleg Sir Gâr put two and two together by sharing details with regional media of their open day events taking place across Carmarthenshire and Ceredigion in April as part of the Multiply programme. Designed to boost maths skills and numeracy confidence in adults, Multiply’s free support is available for adults aged 19+ who don’t have a GCSE grade c/4 or higher. To sum it up, we secured targeted coverage in South Wales Guardian, Cambrian News, Ceredigion Herald, Llanelli Standard and more.